Assignment 1! Page 1 Wayne Said‚ Group 3 Marketing 4 December 2007 How does the marketing concept differ from the selling concept‚ the product and production philosophies ? Illustrate the potential perils faced by companies adopting these concepts in todays highly complex and competitive environment and outline which orientations are recommended in a buyer ’s market ? The Marketing Concept is a philosophy that says that firms should analyze the needs of their customers and then make decisions
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PRODUCTIVITY CONCEPTS AND MEASURES Productivity is an overall measure of the ability to produce a good or service. More specifically‚ productivity is the measure of how specified resources are managed to accomplish timely objectives as stated in terms of quantity and quality. Productivity may also be defined as an index that measures output (goods and services) relative to the input (labor‚ materials‚ energy‚ etc.‚ used to produce the output). As such‚ it can be expressed as: Hence‚ there
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Concept development [pic] Name: Adinda Mac-Nack Student number: 523062 Class: C1A Introduction The contents of this portfolio shows the process of the different concepts‚ that I came up with throughout the third period The Campaign. When developing these I started out by coming up with a general idea of what I wanted my product are service to do‚ from that point I moved onto going into specifics such as target groups‚ competitors analysis‚ visuals that inspired
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1- Consumer Behaviour. One of the most challenging concept in marketing deals with understanding why consumers behave in a certain way or do what they do (or don’t do). Two major psychological concepts are often used to explain and understand the consumer’s behaviour. The first is the so called in psychology the cognitive psychology in which the focus of the study is the mental behaviour i.e. the internal influence such as perception‚ memory‚ attention‚ attitude‚ beliefs‚ values‚ personality
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Marketing concept The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than its competitors in creating‚ delivering‚ and communicating customer value to its chosen target markets. The marketing concept rests on four pillars: target market‚ customer needs‚ integrated Marketing and profitability. . The selling concept takes an inside-out perspective. It starts with the factory‚ focuses on existing products‚ and calls for heavy selling
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INCOME CONCEPTS The Purpose of Income Reporting Income is used… 1 As the basis of one of the principal forms of taxation. 2 In public reports as a measure of the success of a corporation’s operations. 3 As a criterion for the determination of the availability of dividends. 4 By rate-regulating authorities for investigating whether those rates are fair and reasonable. 5 As a guide to trustees charged with distributing income to a life tenant while preserving the principal for a remainder man
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Historical Cost Concept What is historical cost? Historical cost is a term used instead of the term cost. Cost and historical cost usually mean the original cost at the time of a transaction. The term historical cost helps to distinguish an asset’s original cost from its replacement cost‚ current cost‚ or inflation-adjusted cost. For example‚ land purchased in 1992 at cost of $80‚000 and still owned by the buyer will be reported on the buyer’s balance sheet at its cost or historical cost of $80
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COST CLASSIFICATION CONCEPT OF COST: DEFINITION: A SACRIFICE OR GIVING UP OF RESOURCES FOR A PARTICULAR PURPOSE FREQUENTLY MEASURED BY THE MONETARY UNITS (RUPEES‚ DOLLARS) THAT MUST BE PAID FOR GOODS AND SERVICES . ➢ EMPHASIS ON COST INFORMATION: MANAGEMENT ACCOUNTANTS PAY A LOT OF ATTENTION TO COSTS BECAUSE COST HAVE A VITAL ROLE TO PLAY IN PLANNING ‚ EVALUATING AND DECISION MAKING. FOR EXAMPLE IN PLANNING THE ROUTE AND FLIGHT SCHEDULES THE MANAGER OF AN AIR LINE MUST CONSIDER
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|Term-Concepts |Definition | |Purpose of Accounting |Communicating financial information to end users so they can make informed decisions. | |Accounting Entity |The financial affairs of the business are separate and distinct from the financial affairs of the owner. | |Monetary Concept |All transactions are recorded in
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STAGES IN SERVICE FIRM COMPETITIVENESS Service firms must constantly improve themselves about quality and productivity in order to compete with rivals. Chase & Hayes created a table to describe the role of operations in the strategic development of service firms. This is an illustration of productivity and quality development. This table categorizes service firms into 4 stages of development according to their competitiveness. This table does not mean that services have to start at stage 1. A firm
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