An Open Educational Resource Provided by Victoria University “Marketing: Meeting or Creating Needs?” Developed by Dr Maxwell Winchester Senior Lecturer‚ Victoria University‚ Melbourne Australia Introduction Marketing has often been defined by marketing academics and practitioners in terms of satisfying customers’ needs and wants (e.g.‚ Kotler‚ Burton‚ Deans‚ Brown
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suggests that the real world is very different from the ideal world. In this course you will question traditional theories of economics and finance‚ learn about psychology‚ sociology and behavioral sciences as you prepare to face the real world with the mantra of a “multi-disciplinary approach” to life. Topics 1 Introduction to Behavioral Finance Neo-classical economics versus Behavioral Economics Efficient Market Hypothesis 2 Bounded rationality Class experiment on rationality
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business plan for a new company and struggle to define their roles and make decisions together‚ and resolve conflict. Henry Tam‚ a second-year Harvard MBA student‚ who joins an aspiring start-up company and a fellow classmate to enter the school’s business plan contest. The founders of the company are two internationally accomplished musicians and a 1987 Harvard MBA‚ all Russian‚ who are trying to create‚ produce‚ and sell a unique computer-based music game. Conflict builds between them as the team generates
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Principles of Corporate Finance Comprehensive Case Questions Tire City‚ Inc. 1. Evaluate Tire City’s financial health. How well is the company performing? 2. Based on Mr. Martin’s prediction for 1996 sales of $28‚206‚000‚ and for 1997 sales of $33‚847‚000 and relying on the other assumptions provided in the Tire City case‚ prepare complete pro forma forecasts of TCI’s 1996 and 1997 income statements and year-end balance sheets. As a preliminary assumption‚ assume any new financing required will
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DEPARTMENT OF TECHNOLOGY AND BUILT ENVIRONMENT Chinese culture‚ Chinese corporation culture and innovation How does a corporation implement innovation properly? Hengsong.TU & Xin.YUAN 06.2010 Master’s Thesis 1 Abstracts: 文化反映在人类生活中的很多方面，诸如做事情方式，沟通的礼节， 教育，历史事件，经济状况等等方面。在很大方面，一个国家的文化 会影响到企业的经营方式。通过当前比较流行的霍夫特德的文化区分 理论，我们了解到中国的文化特点体现为比较长的权利距离，集体主 义倾向，更男性化，强调风险规避以及考虑长期目标。因此，中国的 企业也长期处在中国文化的影响中，表现起来就是中国的企业更强调 集体文化，以及把企业当作家的思想。企业中存在许多的规章制度以 及等级观念，员工的晋升与个人的成就和服从相关联。通过这篇文 章，我们在一系列文献整理的基础上，更好的了解中国文化和中国企
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stated in Applegate‚ “IT governance is the effort to devise an overarching and integrated approach‚ addressing broad themes such as operating performance‚ strategic control‚ risk management‚ and values alignment.” (Applegate‚ 403) In tying it to the case we can see this was the goal of the new process‚ to tie in business goals with the IT projects. As with the problem with Volkswagen and other company‚ many times IT’s objectives isn’t in line with what is best for the business as a whole. As Applegate
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Case Analysis of Netscape’s Initial Public Offering Executive Summary 2. Background-3P 3.1. Position The Internet Industry consists of companies that provide a wide variety of products and services primarily online through their Web sites. Operations include‚ but are not limited to‚ search engines‚ retailers‚ travel services‚ as well as dial-up and broadband access services. Netscape Communications is a US computer services company‚ best known for Netscape Navigator‚ its web browser
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success of using right combination of strategy‚ processes‚ technology‚ infrastructure and people for each client. About the company Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps
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is quite difficult to get the loan for the business. Also‚ because of the low credit score they are not able to qualify to get the loans from the lenders. It is because the low or bad credit implies that the business firm is not able to manage the finances properly. Usually‚ the small business firm applies for the getting the loans from the traditional banks. Also‚ the businesses always look for getting the loan for their business at lower interest rates which are not possible with the bad credit
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COMM 374 - International Business Strategy Date: March 4‚ 2007 To: Silvio Napoli‚ and Schindler Holding Ltd. From: Chia–Jung Chang 5549039 Re: Silvio Napoli at Schindler India - Harvard Businees Case Napoli‚ an ambitious vice president who is responsible for Schindler’s India division‚ is confronted with difficulties to implement his business plan. Schindler‚ a prestigious Swiss company‚ discovered the huge growth potential of the construction industry in Asia. Accompanied with the fortune
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