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    The R.J. Reynolds International (“RJR”) Financing Case Study 1. Examine the types of securities being recommended to RJR as financing alternatives in August‚ 1985. As RJR’s treasurer‚ comment on which specific types of securities you would be considering as well suited to RJR’s current liability structure and overall financing program. Maximum of 2 pages‚ double space. * debt or equity? Take one position only with many reasons. Also‚ make a note: whether or not your team argues with it

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    Marketing plan

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    KRAFT FOOD INCORPORATION Marketing Plan Table of Contents 1. Executive Summary Page 3 2. Company Description 4 3. Strategic Focus and Plan 5 Mission 6 Vision

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    Kfc History

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    Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world  refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more)  company-owned restaurants (greater control

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    FIN 5204 MANAGING CORPORATE CAPITAL INVESTMENT AND CAPITAL STRUCTURE FALL 2007 DEBT POLICY AT UST INC. 1. WHAT ARE THE PRIMARY BUSINESS RISKS ASSOCIATED WITH UST INC.? WHAT ARE THE ATTRIBUTES OF UST INC.? EVALUATE FROM THE VIEWPOINT OF THE BONDHOLDER. Over the years‚ UST has been a dominant producer in the tobacco industry‚ specifically the moist tobacco industry. Even though the past strategy with UST has entailed raising the prices of its products on a regular basis‚ the company still shows

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    Marketing logistics value: Managing the 5 P ’s In order to position logistics in its proper role in today ’s business environment‚ logistics leaders will have to do a better job of communicating‚ or marketing‚ logistics. The time for lamenting the lack of interest in logistics from senior management is over‚ and the time to become proactive is here. The logistics story will be understood when all logistics leaders begin to take the marketing initiative and the successes of the discipline are recognized

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    Sales Management Kfc

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    OBJECTIVE OF THE REPORT To observe the nature and setup of the organization so as to determine the performance level of the sales managers and how they carry out their marketing functions by laying emphasis on communications. HYPOTHESIS How does communication help the sales managers to plan and implement the sales strategies? METHODOLOGY The method applied for this research based on Causal-Comparison as it investigates a cause and effect relationship between two or more variables‚

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    Private equity‚ pecuniary logic and enterprise restructuring Private equity firms‚ which in recent decades have become an important avenue for financial transactions in the US and UK markets‚ are being hard hit by the sub-prime crisis as they are unable to source their funding from investors. The resulting credit crunch and financial turmoil may also pose a threat to developing-country financial markets where they have become significant investors‚ particularly in Asia. The danger‚ according to

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    Kfc Background

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    CHAPTER 1 Bussiness Development Background of the Company K.F.C is an American based company. It was established in mid fifty when Herland Sanders conducted business in United States with a prospective Franchises about his colonel Sanders recipe K.F.C. He has also succeeded in establishing a number franchises in all over the world. The minority of KFC’s restaurant in Mexico & Poverto Rico were company owned. However‚ KFC had established 21 new Franchises in Mexico by the end of 1993. Now

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    Vinamilk

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    Who Says Elephants Can’t Dance? Leading a Great Enterprise Through Dramatic Change Louis V. Gerstner‚ Jr. This book is dedicated to the thousands of IBMers who never gave up on their company‚ their colleagues‚ and themselves. They are the real heroes of the reinvention of IBM. Contents Foreword Introduction PART I-GRABBING HOLD   1 The Courtship   2 The Announcement   3 Drinking from a Fire Hose   4 Out to the Field   5 Operation Bear Hug   6 Stop the Bleeding (and Hold the Vision)

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    Oreo market research

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    Stargate Institute Executive Summary Nabisco is a company that has been in existence since 1898. During their 109 years in existence‚ they have grown through natural growth‚ mergers‚ and acquisitions. This has allowed Nabisco to be the leading snack maker in the world. The Oreo chocolate sandwich cookie was first introduced in Hoboken‚ N.J. in 1911. Oreos today are far and away the world’s most popular cookie. The Oreo family accounts for approximately 10 percent of all store cookie sales--a

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