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    media literacy

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    Media literacy Media literacy is a repertoire of competencies that enable people to analyze‚ evaluate‚ and create messages in a wide variety of media modes‚ genres‚ and forms. Education Media Education is the process of teaching and learning about media.[1] It is about developing young people’s critical and creative abilities when it comes to the media. Media education should not be confused with educational technology or with educational media. Surveys repeatedly show that‚ in most industrialized

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    Electronic Media

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    Electronic media are media that use electronics or electromechanical energy for the end-user (audience) to access the content. This is in contrast to static media (mainly print media)‚ which today are most often created electronically‚ but don’t require electronics to be accessed by the end-user in the printed form. The primary electronic media sources familiar to the general public are better known asvideo recordings‚ audio recordings‚ multimedia presentations‚ slide presentations‚ CD-ROM and online content

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    Media and Crime

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    Media and Crime What is crime? A normative definition views crime as deviant behavior that violates prevailing norms  – cultural standards prescribing how humans ought to behave normally. This approach considers the complex realities surrounding the concept of crime and seeks to understand how changing social‚ political‚ psychological‚ and economic conditions may affect changing definitions of crime and the form of the legal‚ law-enforcement‚ and penal responses made by society. These structural

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    Social Media

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    Exploratory Social Media Project Phase I: Identifying benefits and concerns surrounding use of social media in government © 2009 The Research Foundation of State University of New York ii Table of Contents Introduction ................................................................................................................................................... 1 Exploratory Social Media Project ....................................................................................

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    Mass Media

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    Mass media denotes a section of the media specifically designed to reach a very large audience such as the population of a nation state. The term was coined in the 1920s with the advent of nationwide radio networks‚ mass-circulation newspapers and magazines. However‚ some forms of mass media such as books and manuscripts had already been in use centuries. The term public media has a similar meaning: it is the sum of the public mass distributors of news and entertainment across media such as newspapers

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    Digital Media

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    Introduction: You may have heard of digital media‚ but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways‚ including with hand held devices like mobile phones‚ laptops‚ desktops‚ mp3 players‚ and more. Digital media must be stored in an electronic way‚ so

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    media and ethics

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    expression have ensured a press largely without governmental regulation. This does not mean media without standards. In this journal‚ noted U.S. experts explore the central role of media ethics as the core values that shape the functioning of U.S. journalism. In the American system‚ our free media is an essential source of the information that is at the heart of a free society. This critical role endows the media with its own power‚ which‚ when used irresponsibly‚ can threaten a free society. How

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    social media

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    ASSESSING THE EFFECTIVENESS OF SOCIAL MARKETING Jude Varcoe In the last ten years there has been considerable spend on Social Marketing. There is no systematic way of proving the effectiveness of Social Marketing. This paper considers how the effectiveness of Social Marketing should be assessed‚ the extent to which effectiveness is currently determined and suggests a framework for evaluating the effectiveness of Social Marketing. This paper suggests that best practice in assessing the

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    Print Media

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    Business strategy Project on Print media industry Submitted by: Aloka pendharkar Neha alreja Rishav chowdhary Priyamwada saraswat Preksha shah 1. INTRODUCTION Print media as a traditional media plays a significant role in the development communication of a country. The Government often relies on print media to secure wide coverage of messages through various newspapers and journals. In India‚ print media strengths have largely been shaped by its historical experience and‚ in particular

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    Traditionally‚ advertisements were restricted to print media and broadcast media to be used as mediums of reaching out to their target audience. But with the emergence and fast growing pace of the internet‚ and with it social media vehicles and online shopping vehicles‚ the advertising industry which is fueled by the marketing industry has found a new way of reaching out to its audience‚ with more cost saved and less time consumed. The development of social media and Web 2.0 has opened

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