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    Media and Ethics

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    What is Ethics? And why is it important when thinking about media? (Industry perspective – Ethics in Western Media). Ethics can be defined as a set of fundamental principles and basic concepts of decent human conduct. It includes the study of universal values and the subject areas in its spectrum‚ such as the concern for health‚ safety and wellbeing‚ natural environment‚ conformity with the law of land‚ natural or human rights and the essential equality

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    Starbucks Case Analysis

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    Case Problem Analysis STARBUCKS BACKGROUND OF THE CASE Time Frame The case happened back in the 90’s where a lot of coffee shop is being operated in the business industry; one of this is the Starbucks a very well-known coffee shop nowadays. The Starbucks coffee maintained its clients or customers due of the new technique in marketing mix and to evaluate the kind of coffee and tea they were offered by the customers. The management also offered a promotional campaign by

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    Media Sensationalism

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    Media Sensationalism In the year 2009‚ the swine flu craze hit the world. The spread of this so-called terrible pandemic made people around the world terrified. Most of the offices having low attendance‚ schools being empty and roads bearing a deserted look. However‚the hurricane finally has passed‚ and today‚when we look back and ask‚did we overreact? According to the report from the BBC news: Dealing with the outbreak cost Scotland £55m‚ but the virus turned out to be relatively mild. This

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    Breeder's Case Analysis

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    Breeder’s Own Pet Food Inc. Case Analysis CJ Class:Marketing Strategy September 06‚ 2014 Breeder’s Own Pet Foods‚ Inc. Case Analysis Case Recap Breeder’s Own Pet Foods‚ Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market‚ for its nutritionally balanced‚ high quality dog food brand‚ Breeder’s Mix. This premium product has been sold traditionally‚ to the show dog kennel market‚ but company executives are now convinced

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    Disney Case Analysis

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    Case Title: Disney Case Analysis 1. Who are the main players (name and positions)? (5 pts.) Walt Disney-Founder of Disney Michael Eisner- became Chairman and CEO of The Walt Disney Company in 1984‚ known for transforming Disney into industry leader. He stepped down as CEO in 2005. 2. What business(es) and industry or industries is the company in? (5 pts.) Disney is in the entertainment ‚ media‚ computer software‚ consumer products manufacturing‚ and leisure industries. It is one of the largest

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    Social Media

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    Identifying your social media users16 Common myths about Social Media17 Data leakage and non-disclosure17 Social Media Squatting18 A new generation of hackers18 The high cost of inaction19 Harm to brand reputation19 Lost productivity19 Strains on bandwidth20 Implementing effective Practices20 Recommendations 21 Creating an Account21 General Recommendations22 Conclusion26 References28 Abstract Social networking sites spread information faster than any other media. Over 50% of people

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    MEDIA AND POLITICS

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    MEDIA AND POLITICS  We all agree that a well-informed public leads to a more open‚ just and civic-minded society.  Yet today it seems every major and minor news network has a Sunday talk show or weekly roundtable dedicated to "educating" the American public about politics. In addition‚ with the growth of the Internet‚ thousands of Web sites exist with information on politics and government.  The irony is that while the quantity of places we can go for political information continues to increase

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    Media Manipulation

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    president’s story which has an election in a few days and causes sex scandal with a high school girl who visited White House for school’s field trip. The U.S. mass media starts blaming and criticizing the U.S. President. Thus‚ the President’s administration hires a famous Hollywood producer secretly to manipulate the U.S. mass media. By making a faked War with computer graphic technologies and broadcasting war scenes on television‚ Americans’ concern about the President’s scandal move to war. Then

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    Social Media

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    other social media websites become their number one priority; that’s where the conflict begins. A typical student in high school has at least one social media account that they constantly check throughout the day; maybe two based on popularity. Soon‚ grades will start to fall‚ cyber bulling erupts‚ feelings starts to get hurt‚ jealousy starts to kick in‚ basically‚ everything that a normal high school student will have to put up with will be maximized. The time used on social media websites is valuable

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    Media and Youth

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    A look at the world media landscape for children and youth immediately presents two opposing themes: opportunities and risks. For example‚ globalization of media brings opportunities to broaden children’s outlooks and provide more equal access to information‚ but it also threatens cultural identification and values. Technological advances bring the promise of new skills and greater youth participation in society‚ but also increase the risk of child exploitation and informational divides. There

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