Assessment 2: Media Options Report. A report evaluating advertising media options for a given product or service Group Task: Groups up to 6 . Format: Report format. Assessment description A major advertising objective is to get the marketing communication message to the right target audience at the right time in the right environment . For this assessment write a report. You must select one of the two media planning tasks provided - or select a product or a service of your choice
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contribute information as a “journalist”. Therefore‚ the “subject” of social media’s has changed from traditional journalists to all the users. The following discussion will be based on this clarification. 1. Social Media Functions Self-expression: In the context of social media‚ self-expression has been enhanced to the main and fundamental function for mass individual users. Facebook and Twitter users have identified their top 3 activities: “comments on daily activities”‚ “upload and share
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Claussen‚ Dane S. 2004‚ ‘Cognitive Dissonance‚ Media illiteracy and Public Opinion on News Media’‚ American Behavioral Scientist‚ Volume 48‚ Issue 2‚ pp. 212-218. Topic – The article ‘Cognitive Dissonance‚ Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion‚ media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over
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industries‚ it is essential that Disney deal with media piracy effectively. With Internet access increasing globally‚ piracy has the potential to create huge financial losses for Disney. In order to adequately deal with this problem‚ it is necessary to comprehend the history and evolution of piracy‚ its impacts on music and film industries‚ and its effect on the development of innovative business strategies. This brief will address various issues relating to media piracy in order to make insightful recommendations
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victim is not to be disclosed. In addition to this‚ the broadcaster has asked your advice on broadcasting a piece about public concern over a spate of assaults and robberies in the Thistletoun area during which they would like to mention the above case and show the CCTV footage mentioned. Your answer should identify the implications of broadcasting the above piece and the subsequent piece in terms of the law of contempt of
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Saving Private Ryan Social media is a love-hate relationship that has drawn massive media intention about its usage in the workplace. There has been controversy over the benefits and negatives that social media brings to the work place. In the past ten years social media such as‚ Facebook‚ Twitter‚ and LinkedIn has taken on a new medium for communicating worldwide. Social media improves branding‚ helps increase jobs‚ recruitment strategies‚ and the most significant being how you represent yourself
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1. What are the training objectives for the CSS training program? Indicate how these objectives are tied to the KSA requirements. Assume that all trainees have college degrees but need KSAs in all other areas listed in the Qualifications section. Training objectives are having the ability to read and write‚ having personal computing skills that are sufficient enough to use word processing and spreadsheet‚ and should have supervisory skills. Should also be able to solve problems‚ communicate properly
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Konosuke Matsushita Research Project Introduction Among many Japanese industrialists‚ Konosuke Matsushita likes a monument with no doubt. He not only founded the great company‚ Panasonic‚ but also gave the world much easy understanding management philosophy. From starting being an apprentice when he was a teenager‚ Konosuke worked very hard and walked out his own business road. (Wu‚ 2007)There are so many successful industrialists‚ but there are so little people who can abstract his own philosophy
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*Excluding reference list and questions Nowadays most people follow criminal cases covered by the news media closely‚ and feel confident enough to make judgements about guilt and innocence (Hough‚ 2005‚ p. 7). Television schedules are crammed with programmes about the police‚ criminals‚ prisoners and the courts and are syndicated around the world. Why are people – the audience – so fascinated by crime and deviance? And if the media can so successfully engage the public’s fascination‚ can they equally tap
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Article 7 Gendered Media: The Influence of Media on Views of Gender Julia T. Wood Department of Communication‚ University of North Carolina at Chapel Hill times more often than ones about women (“Study Reports Sex Bias‚” 1989)‚ media misrepresent actual proportions of men and women in the population. This constant distortion tempts us to believe that there really are more men than women and‚ further‚ that men are the cultural standard. THEMES IN MEDIA Of the many influences on how we view
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