Print media is one of the oldest and basic forms of mass communication. It includes newspapers‚ weeklies‚magazines‚ monthlies and other forms of printed journals.A basic understanding of the print media is essential in the study of mass communication. The contribution of print media in providing information and transfer of knowledge is remarkable. Even after the advent of electronic media‚ the print media has not lost its charm or relevance. Print media has the advantage of making a longer impact
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Social Media Paper HUM/186 11/7/12 Social Media Paper Information is the way we acquire knowledge and progress into the future. Social media is how information is carried and distributed throughout the world. The information provided by social media is gathered‚ distributed and stored through the internet‚ extranet‚ television and radio. The information highway called the social media can be a reliable researchable source depending on subject matter and the author.
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Social Media turns standard ads into social experiences that helps to interact between friends‚ influencers and community members. Media ArounD us (Old Media) Tv‚ Newspaper‚ Magazines ‚Books‚ Cds‚ DVDs‚ Yellow Pages etc. Adv of Social Media(New Media) Can be changed Commented Sense of popularity by the no. of comments Can mix media- audio‚ video or photos Freedom to add ur video- no need to convince a committee to publish. In plane language‚ Social
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Virgin Media Inc. is a company which provides fixed and mobile telephone‚ television and broadband internet services to businesses and consumers in the United Kingdom. Its executive office is in New York City‚ United States and its operational headquarters are in Hook‚ United Kingdom.[2] The company has been a subsidiary of Liberty Global since June 2013. The company was formed in March 2006 by the merger of NTL and Telewest‚ which created NTL:Telewest. A further merger with Virgin Mobile UK
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Chapter 3 Quantitative media measurements In the last chapter‚ we outline the process of media planning. When a media planner has made decisions on reach‚ frequency and continuity‚ s-he will proceed to select media and media vehicles. To measure the media performance of a media plan‚ we will approach it in both qualitative and quantitative ways. Qualitative factors refer to the general characteristics of the media that are often subjective‚ such as intrusiveness‚ demonstration power‚ sound
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Social Media: A Way to Stay Connected There are many forms of social media; blogging‚ social-networking and content community’s websites; just to name a few. These web-sites are usually known to people as MySpace‚ Facebook‚ and Oovoo. Social media is a way for people to communicate with each other through internet or mobile technologies. Social media allows an individual to meet new people‚ share formal or personal information with one another and gives opportunities to families to reconnect with
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Media and youth When I wake up in the morning‚ I listen to the radio while getting ready‚ I watch television or YouTube while eating dinner and listen to the radio while driving. Aside from me‚ if we see teenagers are almost always around the media. And as teenagers‚ their minds are a lot more absorbent to the things being spread by mass media. How can media not influence people’s lives? We see Miley Cyrus singing with bikinis and doing all nasty things‚ hear about our favorite celebrities getting
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MEDIA PLANNING The largest category in your advertising budget is likely to be your media costs--the dollars you spend for air time on radio or for ad space in newspapers‚ magazines‚ and more. Because of this‚ it makes sense to have a sound plan to manage that investment. You’ll want to set goals. You’ll want to describe strategies for achieving them. You’ll have to organize the day-to-day tasks of carrying out the strategies. The tool you’ll need to do this is a media plan that begins with an overview
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understanding of the workings of the mass media. The media are crucial to the economic‚ political‚ social and cultural spheres‚ at the global‚ national and local levels‚ as well as to everyday life in the private sphere -- where they are a primary source of information and entertainment. They operate as virtual public spaces for debate and discussion and play significant roles in setting agendas for what and how issues will be discussed. The media do not simply disseminate particular messages
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How Social Medias and Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s‚ a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and
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