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    Brand Extension

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    ABSTRACT Currently following the Bachelor of Marketing program‚ we – as a group - are very passionate in learning and experiencing various aspects in Marketing during our time studying at the university. Thus‚ we have taken this subject final report as an opportunity to test our knowledge and analyzing skill in Brand Management. During our time attending and joining the active studying environment‚ we have learned and developed our mindset effectively. Every lessons given by the teacher‚ every presentation

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    Plagiarism Detection

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    COCHIN UNIVERSITY OF SCIENCE AND TECHNOLOGY COCHIN – 682022 2010 Seminar Report On PLAGIARISM DETECTION TECHNIQUES Submitted By Sangeetha Jamal In partial fulfillment of the requirement for the award of Degree of Master of Technology (M.Tech) In Software Engineering ABSTRACT Plagiarism refers to “the act of copying materials without actually acknowledging the original source”. Plagiarism has seen a widespread activity in the recent times. The increase in the number of

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    Foreign Exchange

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    Foreign trade financing is an integral part of banking business. Documentary Credit (also called letters of credit or “L/Cs”) is the key player in the foreign exchange business. With the globalization of economies international trade has become quite competitive. Timely payment for exports and quicker delivery of goods is‚ therefore‚ a pre-requisite for successful international trade operations. Growing complexity of international trade‚ separation of commercial parties across the globe and operating

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    Microsoft Word Document

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    GROUP A PRESENTATION: Leibler (“True and fair view- an imaginary view”) argues “in an ideal world‚ and with just a little imagination‚ accounting standards would always produce a true and fair result. But this is not necessarily so in the real world” (p 61). o What is the problem that Leibler identifies in his paper with respect to the ‘true and fair’ requirement? o What solutions does Leibler suggest to ensure that reporting entities do a better job at addressing the ‘true and fair’ requirement

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    Marketing

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    the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been given guideline by RMIT lecturer on “minimum research requirements” standards 3. A lot of work is needed on secondary data sources for the country analysis and company analysis 4. I will be posting progressive guidelines on how to approach the project BUT you must take the

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    Tourism and Postmodernism

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    Jary‚ D. & Jary‚ J. (1991). Collins Dictionary of Sociology. Harper Collins. Lash‚ S. (1990). Sociology of postmodernism. Routeledge‚ London. Lash‚ S. & Urry‚ J. (1994). Economics of sign and space. Sage‚ London. Leiper‚ N. (1995). Tourism Management. RMIT Publishing‚ Melbourne. McLennan‚ G. (1992). The enlightenment project revisited‚ in Modernity and its future.‚ Hall‚ S.‚ Held‚ D.‚ & McGrew‚ T. (ed). Polity Press‚ Cambridge. MacCannell‚ D. (1973). Staged authenticity. Arrangements of social space

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    Pedagogy

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    risk‚ Winter 2003 Kalantzis‚ M.‚ cope‚ B.‚ Fehring‚ H.‚ “Multiliteracies: Teaching and learning in the new communications environment”‚ Primary English Teaching Association‚ March 2002 Kalantzis‚ M.‚ Cope‚ B.‚ “Designs for Learning” (draft 2003) ‚ RMIT. Lovat.‚ T.J “The Role of the ‘Teacher’ coming of Age?” Australian Council Deans of Education‚ Discussion Paper‚ 2003 Murdoch‚ K.‚ “Classroom Connections‚ Strategies for Integrated Learning”‚ Publishing‚ 1998 Silver‚ HF.‚ Strong‚ R.W.‚ Perini‚ M.J

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    RESEARCH REPORT KOTU fashion accessories Shop Attract and keep loyal customers more effectively INTRODUCTION According to Minh Tam (2012)‚ there was an increase by 17.3% in the total retail sales of goods and services in Vietnam‚ which was VND195.1trillion during 2012. This is a lower growth but still considerable comparing to the previous years‚ which often remained 20-22%. Therefore‚ Ms. Mai Thuyen Thuyen‚ the owner of KOTU Shop (KTS)‚ stated in an interview on 6 March 2013‚ that since

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    QUESTION 1: An important macro-environmental force on companies is the social/cultural environment‚ particularly in international markets. Imagine that you are to offer a seminar on the social/cultural environment of Vietnam to foreign businessmen and marketers. Discuss at least three elements of the cultural environment that foreign businessmen should be aware of when doing business in Vietnam. Use specific examples referring to real-life businesses‚ brands‚ marketing activities‚ etc. to support

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    Product Placement in Films

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    Product Placement in Films A contemporary study on product placement in Hollywood‚ Bollywood & Dhallywood movies Product placement is now-a-days considered to be one of the most effective marketing tools to reach the target customers. This study is done to get an indepth idea about product placement‚ its use in different movie industries‚ its pattern‚ present and future business trend Prepared by: Md. Mainul Islam Md. Nur Hossain Both are the students of the Department of Marketing Studies &

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