1. Unfreezing a fragmented Ogilvy & Mather out of the Ice Age. Charlotte Beers tries to turn around Ogilvy by implementing a strategy based on differentiation. However‚ Ogilvy’s organisation and culture are obstacles to this process. She has therefore to unfreeze the situation first to allow change to be implemented through a communal culture and a collaborative organisation. Evidence of a crisis are numerous: Major accounts have been lost (Amex); Revenues and earnings are in decline; Agencies
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1 Recommendations 1.Define Brand Stewardship work procedures‚ provide coaching and training to gain support in the middle/lower management. Create an O&M-brand‚ use BrandPrint for O&M itself. 2.Align the organizational structures of the company by establishing profit centers. Focus the ERP system on worldwide CRM. Adjust the compensation system to reward brand thinking and brand management. 3.Recraft and connect the vision to O&M’s core values‚ create a visible BHAG and specify tangible objectives
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New Photos Community Contribute Share WatchlistRandom pageRecent changes Robyn Mathers Edit Comments0 42PAGES ON THIS WIKI Robyn Mathers Gender: Female Age: 17? at time of death Martial Status: Single Religious Beliefs: Christianity Status: Dead Added by Rachelrose411 Robyn is a religious girl with integrity. She died to save her friends near the end of the third book in the series. Robyn Mathers was a girl who was very true to her religious beliefs and was moral and kind
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completely different to the calm and happy music played at the beginning of the film‚ and at the beginning of the movie when the gang are in the light‚ which shows that they are safe. The theme of change also affects the character’s outlook on things. Robyn Mathers‚ for example‚ was a good Christian girl that
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they found some neighbors‚ which are Kevin Holmes‚ Corrie’s boyfriend (Lincoln Lewis)‚ Homer Yannos‚ Ellie’s next-door neighbor‚ Fiona Maxwell (Phoebe Tonkin)‚ Lee Takkam‚ the one who Ellie’s interest (Chris Pang) and the youngest character‚ Robyn Mathers (Ashleigh Cummings). During their first night of camping‚ Ellie wake by a lot of aircrafts sounds and the jet fuels. All of the people start to wake up also. They feel badly about the town and they start to pack up and go back to their homes
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TOMORROW WHEN THE WAR BEGAN CHARACTERS Ellie * The ’voice’ of the Tomorrow Series novels and the main character that is featured throughout the series. * Ellie is a natural leader and tries to work out being the leader without being ‘bossy‚’. * She is very stubborn and headstrong which gets her into trouble with her friends and also endangers her life at one point. * Her loyalty to her friends‚ love of her family and intelligence are some of her strongest character traits.
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swapped around the film may have been more enjoyable. An example of one of the “let down’ actors was Chris Pang who played Lee Takkam in the film. He seemed kind of bland throughout the film‚ which kind of dragged the film down. The character of Robyn Mathers was also quite annoying and I found her transformation into gun wielding warrior kind of unrealistic. My favorite character in the film was Chris who was the comedy relief stoner. I did enjoy him but I felt as if his character wasn’t really necessary
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Harvard Business School 9-495-031 Rev. October 12‚ 1999 Charlotte Beers at Ogilvy & Mather Worldwide (A) It was December 1993‚ and during the past year and a half‚ Charlotte Beers had found little time for reflection. Since taking over as CEO and chairman of Ogilvy & Mather Worldwide in 1992‚ Beers had focused all her efforts on charting a new course for the world’s sixth-largest advertising agency. The process of crafting a vision with her senior management team had been—by all accounts—painful
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Ellie- Character Development Ellie‚ from Tomorrow When the War Began by John Marsden‚ is a typical country girl who likes the rural way of life. She is the narrator in the book‚ which suggests she has a lot to say. She starts out as a stubborn‚ headstrong person who is very loyal to her friends and family. While she still has a determined and reliable character‚ Ellie’s character has further developed. She steps up to whatever is required of her in the dangerous situations she and the group find
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walk-in president‚ Robyn must learn the business to be a credible leader. She brings an impressive track record in sales and marketing with great results. Her long term goal with Yellowtail Marina is to have a controlling interest in 10 years. Robyn’s short term goal is to restore immediate order. Her leadership style will pave the road to her success and connection to her Yellowtail Marina audience. Background Situation On April 13‚ Mr. Boswell gave direction to Robyn to “. . . get to the
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