opportunities by owning rather than contracting for assets putting more control under its whole supply chain. BYD can start expanding vertically to have a vertical integration of the whole supply chain. 95% of the work is done internally (e.g. design of tooling and molds) putting more processes under its control and allowing getting benefits in both cost and quality. • Acquiring Qinchuan Auto: – The assets
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The production management processes at Hyundai Motor India are overlayed with an organization-wide implementation of manufacturing best practices like Just-in-time inventory management‚ Kaizen‚ TPM and TQM‚ that help us in making the world’s best cars‚ right here in India. The Press Shop A computer controlled line that converts sheet metal to body panels of high dimensional accuracy and consistency. The Body Shop A hi-tech line that builds full body shells from panels. Automated robotic
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Colgate Palmolive Case Analysis “Position Niche vs. Mainstream: In Respect to Sales Cannibalization” Analysis of the marketing strategic for Colgate-Palmolive’s (CP) new product launch of “Precision by Colgate” Toothbrush. How we would recommend to position (niche vs. mainstream)‚ brand‚ and communicate the product in respect to sales cannibalization of the existing Colgate-Palmolive product “Colgate Plus” to ensure achieving the highest possible return. Positioning: Consider Appendix 1.
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even though we may not realize that chemistry is everywhere. This paper serves to examine the ways in which chemistry is relevant in everyday life and in society. It will also examine the difference between accuracy and precision and provide examples of when accuracy and precision are crucial in measurements and why society depends on these measurements to be accurate and precise ( Tam 2012). Chemistry in Society When we turn on the tap and fill a glass with water and drink it‚ we are benefitting
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Case Analysis: Colgate-Palmolive Precision Toothbrush Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Rick McPherson/Brian Marr Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Table of Contents Analysis & Strategy Executive Summary Situation Analysis Strategic Alternatives Proposed Strategy 1 1 1 2 3 4 4 5 5 6 6 6 7 7 7 8 8 9 9 9 i Appendix A: Competitive Strategy Porter’s Generic Strategies Applied
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Colgate Precision Case In the early 1990s competition among dental hygiene companies started to increase tremendously as information about dental hygiene grew. Each company promised the most effective toothbrush on the market. As a response to the growing toothbrush market‚ Colgate Palmolive decided to launch its most effective‚ healthy‚ and innovative toothbrush yet‚ the Colgate Precision Toothbrush. As with every new product that gets launched‚ the firm must analyze the market. Colgate realized
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mare up the metal and eventually get the old gas block off. Needless to say‚ it was an eye sore. What took the gunsmith in the video less than 3 minutes in the video to do took me over an hour. Granted‚ I did not understand the importance of proper tooling and had a certain arrogance to myself back then. Then came the realization that I had to remove the gas tube‚ once again‚ I was at it. I ended up wrecking the gas tube due to my lack of skill and patience. At this point I was frustrated and ended
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no reaction towards it .Car test showed up that its rear was not appropriate but he didn’t wanted to put an extra $11 to each one .Ford Pinto could easily catch up fire in the rear collision and take life of its passenger .However assembly line tooling was already under way when engineer found about the defect. Ford manufacture decided to make the car even though they owned the patent on Capri‚ a much safer gas tank. It showed up that safety wasn’t necessary for ford manufacturers. Manufactures
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structure analysis‚ and web text retrieval. This paper focuses current technologies in web image search engines and compares result between the main search engines (namely Google‚ Bing and yahoo) depend on stander evaluate precision and recall where Google image get the highest precision through evaluate. Key-words image retrieval‚ evaluation‚ CBIR‚ text-based. I. INTRODUCTION User use web to get any type information all over the world‚ maybe information with different format URL‚ text‚ document
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Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste
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