RESEARCH & IDEAS How to Brand a Next-Generation Product Published: April 23‚ 2012 Author: Carmen Nobel Upgrades to existing product lines make up a huge part of corporate research and development activity‚ and with every upgrade comes the decision of how to brand it. Harvard Business School marketing professors John T. Gourville and Elie Ofek teamed up with London Business School ’s Marco Bertini to suss out the best practices for naming next-generation products. Key concepts include: • Companies
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competitor. * Single production facility in Colorado served 11 western states stretching from California to Texas. Shipping costs were twice the industry’s average shipping costs. Made up by the scale of their plant. * Differentiation – pure Rocky Mountain Spring water‚ expensive raw materials‚ natural fermentation 70 days of aging versus 20 days * Country’s largest brewery‚ single product focus‚ industry’s fastest packaging line * Coors managed their distribution channel very closely
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Answer: (b) 2. (Slide: Albert Bierdstadt’s Rocky Mountains) (fig. 3; p. 11) Bierdstadt’s picturesque view of the Rocky Mountains combines a representation of an American vista with his: a) European experience b) World War I experience c) Polynesian heritage d) Alaskan Expeditions Answer: (a) 3. (Slide: Robert Smithson’s Spiral Jetty) (fig. 6; p. 15) This work is/was in: a)
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church‚ a convent for Carmelite nuns‚ a retreat for visitors‚ and a hermitage; essentially wants to create a new Mount Carmel in the Rocky Mountains Acquiring a large parcel of land and making a new Mount Carmel “We beg your prayers‚ your friendship and your support that this vision‚ our vision may come to be that Mount Carmel may be refounded in Wyoming’s Rockies for the Glory of God.” What is his vision for Mystic Monk Coffee? To generate profit to help turn his dream of purchasing land into a
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Like country music and great food on a nice Summer’s day? The Brickyard Restaurant and Ale House has the event for you. On June 25th‚ they will host a “Country Western Summer Kickoff Party.” The event will begin around 1 p.m. The entire event is sponsored by the Lancaster Brewing Company. “This is the first year we are doing this event‚ in the past we have always done a Luau to kick off the beginning of summer‚ but this year we decided to switch things up a bit.” Manager Tom Ecker states. “The
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ESOL 260 The Color of Water Study Guide Chapters 15-17 Chapter 15. Graduation 1. Describe Ruth’s graduation from high school and her feelings about leaving Suffolk. Ruth tries to attend her graduation‚ not just because she wants to‚ but because attending became a symbolic victory over her father. She wants to get away from her religion and her dad‚ but she also wants to take care of her mom. When she realizes that her father’s decision and and religion always affect her‚ she decides to get away.
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book‚ Big Mouth & Ugly Girl by Joyce Carol Oates‚ Matt Donaghy‚ a 15 year old student at Rocky River High‚ was accused of planning a bomb threat to kill the whole school. It was a Thursday in January during the middle of 5th period study hall when there was a knock on the door. Two gentlemen in dark suits had asked to speak with Matthew Donaghy. The men had introduced themselves as detectives with the Rocky River Police Department and asked Matt to step outside to question him. The detectives tell
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worked as an apprentice at the Henry Wenker Brewery in Dortmund until he was 21. In 1872‚ he had worked his way up in America‚ and had purchased a partnership in a Denver bottling company. He later became its sole owner. In 1873‚ he discovered the rocky mountain spring water located in the rich Clear Creek Valley east of Golden Colorado. It was there‚ that he decided to put up his own brewery called The Golden Brewery. Because of his marketing skills and experience in the brewery‚ the company was
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Colorado is one of the most beautiful in the United States. It is a center for vacationers who want to take advantage of the nice summer climate and the supplies of powdered snow in the winter. Some of the North American Cordillera includes the Colorado Rockies‚ which goes through the western part of the continent all the way from Alaska into northern Mexico. There are many skiing resorts and areas that you can go to in Colorado‚ such as Aspen‚ Beaver Creek‚ and Vail. A place you would definitely want to
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was getting boring for him. For example where it says‚ “Looked down at a wild and rocky bay‚ and then over the crowded beach he knew so well from other years”. (pg. 1). This creates the impression that the boy is getting wearied of the
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