MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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Bentley 6/18/13 Case Report: Foreign Factories When investing in foreign factories it may be tempting to invest just because of factors that seem obvious such as the potential low wages or low taxes. However good managers realize that investing in foreign factories to obtain knowledge is a very successful strategy. In order to tap global R&D potential‚ a manager must have the mindset that the knowledge could be anywhere‚ and sometime is worth the risk of setting up a factories in a high cost
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Why is Dark Chocolate Healthy?: Chocolate is made from plants‚ which means it contains many of the health benefits of dark vegetables. These benefits are from flavonoids‚ which act as antioxidants. Antioxidants protect the body from aging caused by free radicals‚ which can cause damage that leads to heart disease. Dark chocolate contains a large number of antioxidants (nearly 8 times the number found in strawberries). Flavonoids also help relax blood pressure through the production of nitric oxide
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The Brownie Factory 1. Critical Underlying issues to address for developing the market strategy: a. Resource Utilization: there is a number of resource utilization aspects that the couple need to address to come up with the best market strategy. a. Time: the couple is working more than 8 hours per day each. In addition they seek for help from their friends. In order to prepare the marketing strategy they should look for the best solution that may reduce the number of work hours needed
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SECTION 27‚ THE FACTORIES ACT(1948) Section 27:- Prohibition of employment of women and children near cotton-openers:- No woman or child shall be employed in any part of a factory for pressing cotton in which a cotton-opener is at work: Provided that if the feed-end of a cotton-opener is in a room separated from the delivery end by a partition extending to the roof or to such height as the Inspector may in any particular case specify in writing‚ women and children may be employed on the
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Cadbury Dairy Milk Background: Cadbury dominates the chocolate market in India with a 70% share of the market. Cadbury Dairy Milk is its largest chocolate brand which accounts fro a third of every chocolate bar consumed. The Task: In 2005 the task before Cadbury Dairy Milk was to increase its consumer franchise. The Strategy: * The task was to get the youth audience to adopt Cadbury Dairy Milk in the sweet eating or " muh meetha karna" moments * The campaign of " Jab Pappu Pass
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Aug 13‚2010 Case Analysis Mountain Dew: Selecting new Creative 1. Introduction:- Product/Brand under study – Mountain Dew is a Carbonated Soft Drink Invented by Hartman Beverage Company in 1940.Its Bright yellow – Green in color and has more sugar‚ Citrus flavor‚ and Less Carbonation as compared to the other soft drinks available in the market. It was taken over by PepsiCo in 1964 and now stands 3rd in the soft drinks category. 5 C’s:- Company – PepsiCo is one of
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A Case Study in Successful Risk-Based Testing at CA Introduction This article presents a case study of a risk-based testing pilot project at CA‚ the world ’s leading independent IT management software company. The development team chosen for this pilot is responsible for a widely-used mainframe software product called CA SYSVIEW® Performance Management‚ an intuitive tool for proactive management and real-time monitoring of z/OS environments. By analyzing a vast array of performance metrics‚ CA SYSVIEW
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CONSUMER MARKETS The chocolate of tomorrow What today’s market can tell us about the future June 2012 kpmg.com R evenues from the chocolate industry continue to prove rewarding‚ with 2011 figures from IBISWorld predicting annualized growth of around 2% over the next five years‚ after dampened expectations during the dark days of 2007-09. But behind the encouraging headlines‚ many companies are battling to stay on top of a rapidly shifting marketplace. Taste is diverging‚ as fast-growing
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In 1964‚ Hiroaki (Rocky) Aoki opened the first Benihana ’s on the West Side of New York City. This would prove to be a beautifully planned opportunity for the young restaurateur in that the idea and marketing approach was unique. This concept has outlived other competitors as well as proved to be worthy of expansion. The concept has not changed in the forty years of the business. However there are certain opportunities that have displayed themselves to Rocky. This has proved to be difficult
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