MOUNTAIN DEW: Selecting New Creative CASE STUDY SECTION A GROUP 5 Roll Numbers : FPM/04/005 (SUPRIYA K. K.) PGP/14/005 (AMIT KUMAR) PGP/14/015 (ARITRA BASU ROY) PGP/14/025 (DEVARAJAN K) PGP/14/035 (KRISHNAN VR) PGP/14/045 (SAURABH MAHAJAN) PGP/14/055 (TANOY DHAR) Issues identified: 1. “Do the Dew” campaign was more than 8 years old. 2. Ads were becoming too predictable and repetitive. 3. Use of alternative sports was becoming predictable. 4. Increase in
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"Fun runs" were another part of the process. The fusty old pattern of championships and small local road races held no appeal for beginners‚ but fun runs were welcoming‚ non-judgmental‚ and‚ yes‚ join-the-crowdfun. Soon‚ running events became business enterprises that enjoyed of favorable marketing perspectives‚ including potential groups of consumers. The first running boom took place in the late 1960s in USA reaching Europe until the 1980s‚ and it was filled with serious‚ conventional events in
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Health and Fitness Health is wealth. Good health is necessary to carry out daily tasks. When discussing healthy‚ many people would consider the condition of their bodies and forget about the condition of their minds. However‚ health is not only about alleviating and being free from physical aspects of health. It also means being healthy in mind too. An unhealthy mind results in an unhealthy body. Good mental health helps you to make the most of life and enjoy it. Good mental health offers you
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in returns related to size& book-to-market equity. (Fama‚ et al. 1993) The variable name and description for regression of CAPM‚ 3-factor‚ 4-factor and 5- factor models are: Variable Names Description MF1_RF Returns of the mutual fund 1 MF2_RF Returns of the mutual fund 2 RM Market Index RF Risk free rate RM_RF CRSP index 1-month T-Bill SMB Small (market capitalization) minus big factor HML High (book-to-market ratio) minus low factor MOM Momentum factor TRADEDLIQ Traded
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It’s more fun in the Philippines’ catching on—survey By Amy R. Remo Philippine Daily Inquirer 1:30 am | Thursday‚ June 7th‚ 2012 186 160 TOURISM DRIVE On board one of London’s iconic double-deck buses‚ President Aquino and Tourism Secretary Ramon Jimenez Jr. lead a photo shoot promoting the “It’s More Fun in the Philippines” tourism campaign at Intercontinental London Park Lane Hotel in the British capital. The campaign was also launched via taxi cabs and subway train stations
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Cited Sources: http://answers.yahoo.com/question/index?qid=20110802081224AAKZUws http://www.centre4activeliving.ca/physical-activity-for-all/change/culture.html http://learn.flvs.net/educator/student/frame.cgi?jwagner75*ashjmarie*mpos=1&spos=0&option=hidemenu&slt=4oj9iBLLvKiwU*3473*http://learn.flvs.net/webdav/educator_perfit_v10/index.htm http://www.studymode.com/essays/Essay-1582557.html Ashley Sanchez
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The Physiology of Fitness – Acute and long term effects on the body Musculoskeletal System Response to acute exercise Increased Blood Supply During exercise your blood supply increases to your muscles‚ the reason for this is to keep them working and making sure that they don’t get tired too easily. Increase in Muscle Pliability During exercise your muscles will also become more pliable because as the muscles contract quickly they will generate heat‚ this then makes the muscles more pliable
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David Cosford Unit 9 Project HW280 I feel that these skills play a crucial role in my life due to my own personal journey as a better person both physically and spiritually. As I have been reading Emotional Intelligence (D.Goleman‚ 1995)‚ I find myself identifying with the sort of awareness and insights that are present and I can honestly say that I have been accused my whole life of being to emotional or deemed the sensitive one. I had a rough upbringing and I was very negative in
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Rocky Gagnon is 50 years old carpenter who wants to make some changes for the way he earns his money. Due to his health condition especially his back‚ instead of working hard physically‚ he wants to work with his mind by creating an effective house-building team which includes various type of construction workers. Gagnon wants to continue his life as a general contractor‚ but as a general contractor he encounters some problems of building a team; therefore he has hired a well-known and respected
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