Mountain Dew: Selecting a New Creative 1. What are the decision filters used by brand managers to evaluate brand communications? Mountain Dew is finding for a good branding strategy and new concepts as part of improving its brand position in the competitive market with their most appropriate decision. choose the right and creative advertisement that gives the maximum impact of Mountain Dew with their relatively limited media budget to improve their sales and profit. Some of the challenges
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Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Art History Cross in the Mountains Caspar David Friedrich - 1774 - 1840 Caspar David Friedrich was a melancholic‚ sensitive and devout 19th century German artist of the Romantic style. Friedrich was born into a strict Lutheran family in Greifswald‚ Pomerania‚ on the Baltic coast of Germany and experienced tragedy at a very early age. Friedrich was the sixth child from a family of 10 children and by the time he turned 13‚ he had lost his mother‚ a sister‚ and saw one of his younger
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Passage to Rainy Mountain N. Scott Momaday‚ in the memoir “The Way to Rainy Mountain”‚ traced the ancestral roots of his tribe back to the start of the Kiowa tribe. Momaday had always known about his ancestry but the death of his grandmother‚ Aho‚ prompted him to seek an in-depth personal exploration of his family history and background. Therefore‚ Momaday went back to his grandmother’s residence and he observed that the spirit of the Kiowa tribe was faint but still very stirring. When he
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Case Analysis: Mountain Dew‚ Selecting the New Creative section 001: due on Feb. 15 section 020: due on Feb. 20 As you can see from the ending of the case‚ Mountain Dew is trying to decide which 3 of 5 potential creative spots to develop. Additionally‚ the case describes several background features‚ such as market situations‚ Mountain Dew brand history‚ and market research. In two pages‚ you are expected to choose three out of the total five potential creative spots (Cheetah‚ Mock Opera‚ Dew
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Running Head: MGT 422 AEO vs. A&F MGT 422 American Eagle Outfitters vs. Abercrombie Fitch Jillian Sturdevant Baker College INTRODUCTION Fashion may be defined as a way of living‚ decorating‚ etc.‚ which is popular today‚ but will soon lose their popularity. It is something passing and temporary‚ a simple craze of the moment to be looked down upon with dislike. For example‚ tight pants are the fashion today‚ but only a short while ago broad loose pants were the order of the
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Case Analysis On the basis of Exhibit 1‚we find that Mountain Man is having over 50 Million sales which is supposed to be good revenue having a mature business in brew market.It is also having Goss Margin having 30 % ‚which is good by Gross Profit Ratio standard.But as far as net Income after taxes is concerned it is still very good because as per NOPAT standard‚anything above 6% in normal businessis supposed to be good other things remaining same and depending in the line of business and the industry
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were very prevalent throughout this text is the ritual of the attire necessary for worshipping Dionysus in the mountains. In the text‚ the women are described as‚ “Dress yourselves in spotted fawn skins‚ trimmed with white sheep’s wool.” (110-111). A ritual is described as a repeated action for the purpose of conveying or learning a meaning or knowledge. Since every woman in the mountains was wearing these fawn skins‚ it had an important meaning in the rites giving praise to Dionysus‚ which makes
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Drowling Mountain Resort Situation Drowling Mountain is a community resort‚ situated 45minutes away from Syracuse‚ New York‚ one of the larger cities in New York‚ with a population of 145‚170 people in 2010. Drowling Mountain was also located near some surrounding communities in Onondaga County‚ which has a population of 321‚830 people. Drowling Mountain offers snow related activities such as snowboarding and skiing‚ along with operating a full service chalet‚ which has equipment rentals
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The shining mountain Assignment 2: Characterization of Pangma-La’s father Pangma-La’s father is a dynamic person. He has been described by many as: P18 l 8 ”Now there’s a hard man‚ there’s a hero”. He was a hard man to please. She always strived to please her father‚ and wanted his acceptance. He had really high expectations to his daughter‚ and always has had(and he has always had). P 19 l 32 “My daughter and I do not need porters‚” Pangma-La’s father said proudly. “We are strong and we
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