With recent declining sales for Mountain Man Beer Company (MMBC)‚ Chris Prangel is considering launching Mountain Man Light as a brand extension aligned with changes in beer drinkers’ preferences. He is seeking to maximize market coverage while minimizing brand overlap‚ and at the same time avoiding any brand equity damage‚ as MMBC’s core consumer segment is significantly different from the new targeted segment. Chris expects to negate declining sales of Mountain Man Lager and capture market share
Premium Brand Brand management Branding
CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
Premium Target market Super Bowl Target audience
Mountain Dew‚ a PepsiCo brand‚ which accounts for 20 percent of its beverage sales in the US had lost share to Coca-Cola ’s Sprite and Fanta (Stanford‚ 2012). Brett O ’Brien ‚ vice president of marketing at Mountain Dew had launched a marketing campaign to appeal the young audience in urban centers such as New York‚ Miami‚ and Los Angeles (Stanford‚ 2012). This paper will focus on Mountain Dew ’s advertising campaign and if it targeted at the right market segment. To gain the market share in the
Premium Marketing Advertising
Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
Premium Beer Brand Brand management
The Shining Mountain summary The Shining Mountain is about a young girl called Pangma-La and her father who is a famous mountain-climber. Because he is famous he expects quite a lot from his daughter. In school Pangma-La is picked on because of her extraordinary name but her father tells her to be proud of being named after a shining mountain. Pangma-La and her father decide to climb the shining mountain so Pangma-La begins her training. After training the skills she needs for a long time Pangma-La
Premium Heavy metal music English-language films Turn
Misty Sprout 5/3/2013 Smoky Mountains Most of the Smoky Mountains in the national park are sedimentary and were formed by accumulations of clay‚ silt‚ sand‚ gravel minor amount of calcium carbonate. The oldest of the sedimentary rock were formed during the Proterozoic Era about 800-545 million years ago. About 310-245 million years ago‚ the eastern edge of the North American tectonic plat collided with the African plate becoming part of a supercontinent. During one of earlier collisions‚ tremendous
Premium Sediment Appalachian Mountains Atlantic Ocean
Network Components Laurea Pruitt University Of Phoenix March 6‚ 2011 A computer is a piece of equipment that is used by people to carry out tasks and process. A computer is connected to a network if that computer needs to communicate to another computer on the same network. Computers range in size and processing level. A computer is needed in any wireless network. Price varies from $299.99 to $2‚999.99 Cisco .A firewall is directly connected to a network or computer as a device or as built
Premium Wireless access point Operating system Wi-Fi
Ecosystem Components The Tarkine rainforest is located off Australia‚ on an island known as Tasmania. The Tarkine rainforest is the second largest temperate rainforest in the world. Temperate rainforests are extremely rare. It runs continuous for more than 70 kilometers and contains the Rapid‚ Keith‚ Donaldson‚ and Savage River systems. Globally‚ this is one of the most significant rainforests‚ which is temperate‚ left of the plant. The Tarkine rainforest contains three out four of Tasmania’s
Premium Rainforest Tree
Task 1 To help you improve your overall physical fitness‚ produce an information sheet that describes one method of assessing the main components of fitness i.e. flexibility‚ strength‚ BMI‚ speed‚ power and aerobic and muscular endurance. P1 Flexibility- The range of movement possible at joints The sit and reach test is a common measure of flexibility‚ and it specifically measures the flexibility of the lower back and hamstring muscles. This test involves sitting on the floor
Premium Exercise Muscle Adipose tissue
The Ozarks‚ also known as the Ozark Mountains‚ is a “physiographic‚ geologic‚ and cultural highland region of the central United States which covers much of the southern half of Missouri and an extensive area of northwest Arkansas.” The region extends to the west into southeast Kansas and northeastern Oklahoma. While the region is referred to as the Ozark Mountains‚ it is actually a “high and deeply dissected” plateau. The Ozark Mountains consist of three sections: the Salem Plateau‚ the Springfield
Premium Missouri