Principles and Practice of Marketing Class N°1 - 30/09/2013 Chapter 1: Fundamentals of Modern Marketing 1 The Marketing Concept a) Traditional Marketing Peter Drucker: “The basic function of marketing is to attract and retain customers at a profit”. Central role in business: creation and retention of customers. Purpose of Marketing is not to chase any custom er at any price. Keeping them by providing satisfaction / attracting them by creating added value. This basic notion lacks
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The rococo style became exceptionally fashionable in the early eighteenth-century court world following the reign of Louis XIV. Rococo comes from the French word rocaille‚ which refers to rock and shell garden ornamentation. Rococo art‚ an evolution of the baroque style‚ pays significant attention to the sensual curves and soft-hued colors of garden-like elements inspired by flowers‚ vines‚ and shells. The bourgeoisie in the eighteenth-century increasingly favored these more delicate patterns of
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How Rococo and Neoclassicism Illustrate the Process of Deciding The artists Jean-Honore Fragonard and Jaques-Louis David both successfully embody their respective stylistic differences. Fragonard’s style of painting is Rococo‚ which is characterized by its softness‚ asymmetry and curviness. Contrasting these ideals is David’s style of painting‚ Neo-Classicism. Neo-Classicism is synonymous with strong gestures‚ symmetry‚ and solidness. Two works that best exemplify the ideals of each style
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Baroque and Rococo Analysis Joel Hernandez Western Governor’s University Baroque Art Period The Baroque art period was between 1600 and 1700 and originated from the Portuguese. In this period‚ art was expressed in form of sculpture‚ architecture‚ and music whereby different artists were able to use these mentioned form of art to pass on an intended message to the community (Visual Arts‚ 2011). One of the factors that motivated this period of art was the support that it had
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looks at the artistic movement known as Rococo in France after the death of Louis XIV. Artwork by France’s Jean-Antoine Watteau‚ and Jean-Antoine Fragonard‚ as well as artwork done by Italian artist Giovanni Antonio Pellegrini‚ and will be discussed to demonstrate that Rococo and the themes of the pictures represented a form of escapism for the aristocracy in Europe. According to Pignatti (1988‚ p.203)‚ the decorative art and design movement known as Rococo featured light-hearted romance and care-free
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European Women’s Fashion in the Eighteenth Century (The Rococo Era) Fashion has been always been a dominate part within every society throughout the years. Fashion is “a prevailing custom or style of dress‚ etiquette‚ socializing‚ etc.” and “conventional usage in dress‚ manners‚ etc.‚ especially of polite society‚ or conformity to it” (“fashion”). When it comes to fashion‚ Europe happens to be the most influential continent. For centuries‚ Europe has always been fashion-forward‚ influencing many
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Professor Hauch Humanities: 15th to 20th Centuries: 352685 07 November 2011 Rococo vs. Neoclassical France is known for being one of many artist powerhouses of the 18th century. The art styles reflected the attitude and culture of the time. Two major styles‚ Rococo and Neoclassical varied in similarities and differences such as theme‚ style‚ and whether the artist was influenced politically or philosophical. It’s true that Rococo was taken by storm over night at the dawn of Neoclassical. However both
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National Commission of the Philippines. Frank K. Flinn;Gordon Melton. (2007). Encyclopedia of Catholicism. Infobase Publishing. Lico‚ G. (2008). Arkitekturang Pilipino. Quezon City: The University of the Philippines Press. Millon‚ H. (1965). Baroque and Rococo Architecture. New York: George Braziller‚ Inc. Nici‚ J. (2008). Barron ’s AP Art History. Barron ’s Educational Series. Pedro Galende; Rene Javellana. (1993). Great Churches in the Philippines. Bookmark. Watkin‚ D. (2005). A history of Western Architecture
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The Baroque Art era is classified by many as Early Baroque‚ High Baroque‚ and Late Baroque periods. The Rococo Art era is often said to be part of the Late Baroque period. The time frame of the Rococo era and whether it is one and the same as the Late Baroque period have been in debate through the years. Although the Baroque Art and the Rococo Art periods are sometimes classified as one in the same‚ they are actually quite distinct and unique. The Baroque Art period was between 1600 and the
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Renaissance architecture is split into three periods: Early Renaissance (ca. 1400-1500)‚ High Renaissance (ca. 1500-1525)‚ and Late Renaissance (ca.1525-1600). Renaissance architects moved away from the intricacy and verticality of the Gothic architecture style in favor of the simplicity and balanced proportions of classicism. The classical orders were revived‚ including rounded arches and domes; this was done through observation of Roman ruins and study of the treatise Ten Books on Architecture
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