BA462-Strategic Manament – Case 1 September 19‚ 2013 After taking in depth tour of Rogers’ Chocolate‚ one may find many strengths and weaknesses in terms of the company’s strategic managements. This case analysis is written to figure out the company’s weaknesses by decomposing company’s current circumstances and strengths by integrating components of strategic management. Good strategic plan is derived from using an
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Roger’s Chocolates | | | Case Analysis | | | | Table of Contents External Analysis A. Chief Economic Characteristics 3 B. Five Force Analysis 8 C. Driving Forces 10 D. Overall Attractiveness of Industry 13 E. Group Map 15 Internal Analysis A. Identification of Business Strategy 15 B. Financial Analysis 17 C. SWOT Analysis 19 Test of Winning Strategy A
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Problem Statement Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality‚ hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income‚ middle-aged couples that are mainly empty nested or child-free‚ so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization‚ product innovation toward a more health-conscious
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The industry Roger’s Chocolates is in is the luxury chocolates industry. They are a manufacturing company as they supply to other companies and also they have their own retail shops. On what basis is the company choosing to compete? They are competing by focused differentiation- * Their target market is smaller scope - affluent people looking for quality willing to pay a premium price. * They produce a high quality premium line of chocolates * The chocolates are hand made * The
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EXECUTIVE SUMMARY Mr. Steve Parkhill‚ president of Rogers’ Chocolate‚ has been faced with the challenge to double or triple the size of the company within 10 years. Ideas for growth have already been presented by the board‚ and these include franchising‚ online business‚ corporate gift market‚ and focusing on the 2010 Winter Olympics in Vancouver‚ British Columbia. It was suggested to focus its efforts outside of British Columbia‚ but there is no guarantee that they would have the same success
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Rogers Cable: First Time Right Program CASE STUDY ANSWER GUIDELINE A. Defining the Issue(s): -Eliminate the repeat effort currently required to successfully install and service customers during the 1st visit by Rogers Cable service technicians. B. Analyzing Case Data: (Option One) -1993 Canadian Telecommunication Act 1993 opened competition. -Cable companies have typically focused on growing rapidly. -Establishing a large subscriber base is key for pay-off to high investment cost
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In this fast paced growing of technology and the intense level of people around the globe are using the internet‚ the social network has become an important part of everyone’s life. Since then‚ the movement of social network such as: Facebook‚ Twitter‚ Youtube etc. are fascinating and the entire modern business world seems in its rush. For that reason‚ I strongly encourage to take our business to the social network is necessary. According to CNN .com‚ the Facebook exceeded one billion active users
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Arnold Abramson and Company is a regional accounting firm‚ with offices in Michigan and northern Wisconsin. It was founded in 1934 to provide auditing and tax services and‚ despite the depression‚ was immediately successful due to the economic growth of the area. The southern of¬fices of Arnold Abramson and Company‚ in Flint and Detroit‚ competed directly with the large‚ national CPA firms‚ the "Big Five." They were able to operate successfully until the mid-1960s by providing more personalized services
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Based off of Roger’s test results‚ which were negative or normal in all of the tests the physician ordered‚ we can suspect that the reason Roger is feeling fatigue near the end of each day is because he is not fueling himself properly. I would recommend that Roger needs to start making more conscious decisions of what he is choosing to fuel his body with by using the tool My Plate. First‚ I would determine how many calories of intake he needs each day. Based off of his job as a construction worker
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Cowgirls Chocolates Case Marilyn Lysohir‚ an internationally famous ceramic artist‚ started Cowgirl Chocolates to provide some funding support for a yearly published arts magazine‚ High Ground‚ that she and her husband‚ Ross Coates started in 1995. Her love of chocolates and hot and spicy foods spurred the idea of making hot and spicy chocolates to be sold in creative‚ artistic tins and packaging‚ which she labeled as Cowgirl Chocolates. Her small business‚ begun in 1997‚ had won a number of awards
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