Contents Titles 1. Introduction 2. Objective 3. Research Methodology 4. Chocolate Industry 5. Chocolate in a Bloom 6. Chocolate Industry in India 7. Major Players 8. Amul 9. Nestle 10. Cadbury 11. SWOT analysis of Cadbury 12. Market Segmentation 13. Psychographics and Demographics 14. Product Positioning 15. Product Market Boundary 16. Price Sensitivity 17. Consumer Buying Behaviour 14. Industry Structure and Dynamics 15. The Rural Conundrum 16. Key Success Factors 17. Product
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3 CASE STUDY Valentino Chocolates 3 CASE STUDY Background Valentino chocolates are made in Turin‚ Italy. They are recognised as luxury products with a delicious and unique taste. Some of Valentino’s finest chocolates are handmade and have won many international awards. 3 CASE STUDY Expansion The company started by selling raw chocolate to other chocolate manufacturers. These manufacturers then used it to make their own products. Later‚ Valentino began selling packaged chocolates
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I. EXECUTIVE SUMMARY Description of company in general terms and its business areas‚ key players and their roles‚ and relevant time frame of the case. ComInTec AG & Co (ComInTec) is a world leading industrial company with administration‚ sales offices and production plants in various regions in the world.1 The owner of the company‚ Peter Koenig‚ wants to have a new personnel selection system to be developed to fill 25 middle management positions in the Asian-Pacific (APAC) region2. He prefers
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The Chocolate War: To Ban or To Not Be Banned In Robert Cormier’s The Chocolate War‚ the story itself may be considered a little controversial. Although the storyline is interesting and many people had their eyes glued to the page‚ others believe that some parts in the book are too controversial that it should be banned in schools. I personally believe that even though The Chocolate War was an interesting book to read‚ it should be banned from schools. While reading The Chocolate War‚ I noticed
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Abstract Chocolate is a popular food and it is usually consumed as a snack food which is not as a main meal. Its consumption also has been associated with pleasure‚ love and enjoyment. Previously‚ many studies have been done to find the correlation between chocolates consumption and moods but the relationship between chocolates and moods were highly complex. However‚ the effectiveness of consuming chocolates on peoples’ mood remains unclear and the evidence in chocolate studies remains highly
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dipped in chocolate‚ gourmet chocolate pretzels‚ chocolate caramel apples and chocolate covered pecans. Strawberry Dipped in Chocolate Choose luscious and large strawberries from the grocery store. Carefully wash and air dry them‚ leaving the stems and hulls intact. Microwave milk chocolate chips or semi-sweet chocolate chips in a microwave safe bowl‚ following the instructions on the bag. Do not overcook. When the chocolate is melted‚ carefully dip each strawberry into the chocolate‚ swirling the
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Chocolate Industry in India OBJECTIVES * To understand the overall chocolate industry in India. * To know the challenges and opportunities. INTRODUCTION * Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury ’s occupy about 72% of the chocolate/confectionery market with Dairy Milk‚ Five Star‚ Perk‚ Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low‚ per capita consumption in urban India is estimated
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White Chocolate The history of white chocolate The first chocolate bar was invented in 1847 by the Fry Brothers in Bristol‚ England. White chocolate first appeared in Switzerland in the 1930’s. It was invented by Nestle to use excess cocoa butter. The first bar’s name was called Galak. A year later in the USA‚ white chocolate was first made by the M&M Candy Company. In‚ 1948 introduced by Nestle was the Alpine White chocolate bar containing white chocolate and chopped almonds. In 1993
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250AD – 1000AD The earliest record of chocolate consumption dates from the Classic period of the Ancient Maya of Mexico and Central America. The Maya and their ancestors made chocolate into a spicy drink (cacao paste mixed with chili peppers‚ vanilla and other ingredients) that they used in ceremonies. 14th – 16th century The Aztec‚ between the 14th and 16th centuries‚ were among those who had to trade for cacao and often required that citizens and conquered peoples pay their tribute in cacao seeds—a
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investigate the difference between the melting point of dark and milk chocolate. Hypothesis: If both chocolate is heated then dark chocolate will melt faster because milk chocolate has more fats Variables (i) Independent: Two substances will be tested dark chocolate and milk chocolate. (ii) Dependent: The temperature at which each substance melts as measure
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