Case Review: Rohm and Haas Thayer School of Engineering 11/4/2010 Background 2 1983: $2B worldwide sale from 4 segments Kathon microbiocide products: $25M Polymers‚ resins‚ and monomers Plastics Industrial chemicals Agricultural chemicals Fluid Process chemicals Specialty chemicals Petroleum chemicals Kathon 886 MW Kathon MWX Thayer School of Engineering 11/4/2010 Background 3 Metalworking fluid: 60 million gallons in the US Biocides kill microorganisms
Premium Marketing
BUAD 880 Rohm and Haas Case Study 1. Purpose of the Report: Joan Macey‚ the Rohm and Haas market manager for Metalworking Fluid Biocides‚ was reviewing the marketing approach for the recently introduced Kathon MWX maintenance biocide. Rohm and Haas is one of several manufacturers that develop liquid biocide chemicals for eliminating microorganisms in metalworking fluids. The company currently manufactures the Kathon 886 MW concentrate biocide‚ the leading biocide in the concentrate biocide market
Premium
Corporate Finance case 2 Dow’s Bid for Rohm and Haas Justin Overtoom 6132111 Rutger Go 10782923 Binghong Cheng 10824588 Xianjing Cai 10874089 23-02-2015Introduction Dow started as a manufacturer of commercial bleach in 1897‚ and was founded by Herbert Dow. He merged his company in 1900 with Midland Chemical‚ which lead to diversification of his portfolio to agricultural and food products. In 1912‚ Dow started to pay dividends every quarter without any reductions or interruptions. By doing
Premium Dow Chemical Company
Dow’s bid for Rohm and Haas Corporate Finance February 23‚ 2015 Katherinne Ortiz Espinoza 5908590 Stephanie de Waard 6117309 Introduction In this case the acquiring of Rhom and Haas will be discussed. Dow is an American multinational company who produces commodity chemicals. Their mission is to passionately create innovation for their stakeholders at the intersection of chemistry‚ biology and physics. As of 2009 it is the third-largest
Premium Dow Chemical Company Finance Investment
Sessions 21 & 22—Distribution Decisions and Course Review Friday‚ August 6 Case: Rohm and Haas (A): New Product Marketing Strategy In May 1984‚ Joan Macey‚ marketing manager of Rohm and Haas‚ was reviewing the performance of a recently launched biocide‚ Kathon MWX. Biocides are chemicals that kill microorganisms (such as bacteria) in metalworking fluids. This fluid is used by the metalworking industry in operations such as grinding and drilling. The fluid is directed onto the surface of the
Premium Marketing
Monday‚ October 30: Rohm and Haas (A) 1. What is Kathon MWX really worth to users? What is the economic value of the product to users? Or IN other words‚ how much money net would they save if they used Kathon MWX instead of their current product? · Without Kathon MWX Usage 4weeks Each machine uses about 2g. (50/24) of Met. Fluid Conc. with price 5.68$/gal during 4 weeks Cost of 1gal diluted fluid = 2 x 5.68$ = 11.4$ Disposal cost = 50gal x 1.36$ = 68$ Total costs = 11.4 + 68 = 79.4$
Premium Marketing
MERGERS AND ACQUISITIONS EMBA 2015 Name Brandon Bowles bb779@georgetown.edu Darrell Kent dwk29@georgetown.edu Assignment Dow’s Bid for Rohm and Haas Mid-Term Exam Date January 23‚ 2015 This assignment exclusively represents my own work. I have not discussed this case or this assignment with anyone and have done no outside research unless specifically authorized to do so. Signed__________________________________________________________________
Premium Dow Chemical Company Stock market Free cash flow
I am solemnly nauseous from having to hear another two words of the “Heil Hitler” and the Horst Wessel song that painfully drill through my ears. It is also necessary to comment on the death of Ernst Röhm‚ the SA leader‚ who has been ironically murdered by his own comrade‚ Adolf Hitler. Ever since Hitler became chancellor‚ the days for us communist had been the darkest. The burning of the Reichstag building on February also marked the horrendous captures for members of the Communist Party of Germany
Premium Nazi Germany Adolf Hitler The Holocaust
hero’s that go unrecognized. These are the individuals who make a change not only in our lives but in the lives of those around us. Today I would like to share with you one of these everyday hero’s that often goes unrecognized. Her name is Melyssa Haas. Melyssa and I met just two years ago at work and although I haven’t known her that long I quickly learned how much influence she would have not only in my life but in the lives of many women and children that I have never met. First and foremost
Premium English-language films Hero David Bowie
Dove Case Questions: 1. What is a brand? Why does Unilever want fewer of them? 2. What was Dove’s positioning in the 1950s? What is its positioning in 2007? 3. How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of the case? 4. Spend a little time searching blogs‚ using Google Blog Search‚ BlogRunner‚ Technocratic
Premium Management Marketing