“Strategic marketing focuses on choosing the right products for the right growth markets at the right time” (Jain & Haley‚ 2009‚ p. 26). When Lipitor hit the market in 1997 that is just what it achieved – the right product‚ the right growth market‚ and the right time. Lipitor quickly gained the No. 2 spot with 18% of the market share within the first year that led the way to gain the top spot as the market share leader. Warner-Lambert developed the drug initially but needed to catch up in
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1: The term Relationship Marketing (RM) was used by Berry (1983) in relation to Transaction Marketing (TM). He used RM as a tool to challenge the dominant practices and theories within the TM paradigm. There was a growing concern that a firm’s objectives should be more than attraction‚ they should maintain and develop relationships with all stakeholders. Furthermore‚ TM treated consumers as passive participants that were available in great numbers. It was during this period of ambiguity that RM was
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WAL-MART CASE ANALYSIS Professor: E. Milliot Team members: 1. Nguyen Hong Dai 2. Nguyen Xuan Dam 3. Truong Vu Duy Long 4. Le Thi Mai 5. Phung Thu Huong 6. Ha Thu CFVG – MBA 21 Hanoi‚ November 2012 Table of Contents INTRODUCTION .......................................................................................................................................... 1 BODY ............................................................................................................
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Bibliography: - Solomon;Marshall.Stuart (2009). Marketing- Real People Real Decisons. Essex: Pearson Education. 282 -313
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bottom line. So‚ how do you make your marketing campaign “viral”? How do you get 2 million people to register to your company website? Let’s look at one of the largest luxury car brands to learn how. One of the first viral marketing campaigns that came to mind for this assignment was the BMW short films. The BMW short films were launched in 2002 as part of a large BMW marketing campaign. BMW‚ the “Ultimate Driving Machine” became the ultimate interactive marketing campaign through BMW Films. Traditionally
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the largest information technology company‚ sharing almost all market shares with Apple‚ it’s major competitor. With making US$30 billion dollars net income per year‚ however‚ it may be hard to imagine that Samsung is submerged into some unethical marketing practices. There is a shocking news reported in the October of 2013‚ which grab the attention all over the world‚ including Samsung ’s customers and its competitors as well. Although Samsung has such a large market share in the smart phone industry
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Grafik Marketing - Case Study Root Cause: Senior managers are not tech savvy‚ and require reverse mentoring by younger employees who have grown up on computers. Analysis: In traditional mentoring‚ a seasoned executive might impart his wisdom on a young up-and-comer about career development or leadership. However‚ a growing phenomenon called reverse mentoring (or reciprocal mentoring) gives entry level‚ often tech savvy employees the chance to school senior executives about business interests
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The only phone with Office‚ Xbox LIVE®‚ and thousands of apps. A marketing case study about Microsoft Windows Phone ® Yehia Hassan ® 20081093 Supervisor PhD Amal Nour Eddin Rouhana © September 2012 Windows Phone windowsphone.com index+contents Smartphone Industry: Smartphones history‚ Markets and Trends Why Windows Phone? 01 Microsoft Corporation Divisions+Products 02 Windows Phone Division Windows Mobile Launching+Positioning Market Share+Rebranding 07 Windows Phone Launching+Positioning
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Marketing case : Jones Blair 33 The US paint industry is a maturing industry (13 billion – slow growth rate) divided into three segments : * 43% : architectural coatings * 35% : original equipment manufacturing coatings * 22% : special-purpose coatings There are 3 types of distributors : * 50 % : mass merchandisers * 14 % : specialty paint stores * 36% : hardware and lumberyards The are 3 types of clients : - 50% : do-it yourself painters - 25% : professional
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Marketing management | La Martina | Case Write-up | PROBLEM STATEMENT Lando Simonetti founded La Martina for the purpose of producing and selling functional polo equipment‚ focusing on controlled growth‚ limited availability‚ and embodying the polo lifestyle. Originally developed for polo players‚ the initial customer base of La Martina was comprised of polo players‚ teams and clubs. This niche market‚ with only 7‚000 to 8‚000 professional players and 20‚000 casual players worldwide‚ is concentrated
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