enterprise has to treat customers differently and individually because each customer is different and unique. Each customer has different needs and preference. Some customer wants to be loyal to the enterprise and some are not. The enterprise will have an idea how to treat each customer if they are able to see a customer one at a time. Technologies are now a tool to store data’s and information of each customer. Through this strategy‚ they will know how to get‚ keep and grow a customer. 2.) Some
Premium Marketing
Journal of Knowledge Management Eight questions for customer knowledge management in e‐business Jennifer Rowley Article information: To cite this document: Jennifer Rowley‚ (2002)‚"Eight questions for customer knowledge management in e#business"‚ Journal of Knowledge Management‚ Vol. 6 Iss 5 pp. 500 - 511 Permanent link to this document: http://dx.doi.org/10.1108/13673270210450441 Downloaded by NANYANG TECHNOLOGICAL UNIVERSITY At 10:06 09 September 2014 (PT) Downloaded on: 09 September 2014‚ At:
Premium Knowledge management Marketing Customer relationship management
IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on
Premium Marketing
The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
Premium Management Direct current Solar cell
1. RESEARCH TOPIC: Impact of Training programs its effect on ROI in banking industry in Jaffna in Sri Lanka 2. INTRODUCTION : Training & Development is the field which is concerned with organizational activity aimed at bettering the Performance of individuals and groups in organizational settings. There is currently a great deal of discussion on calculating the return on investment (ROI) in Training. ROI is important because it helps to understand whether the training has had an effect on the
Premium Net present value Rate of return Cost-benefit analysis
..................................2 Brief Summary..............................................................................................................3 • Service and Technology • Service Quality • Service Middleman • Service Management • Service Design & Blueprint • Service Development Issues • New service development.....................................................................................4 • Security and Safety issues.....................................
Premium Cloud computing
but they had implemented the numerous quality initiatives or programmes on a ``slice by slice’’ approach. It was found that three common aspects were emphasised in each case when adopting TQM. Culminates with the conclusions drawn from the studies and future research directions. International Journal of Quality & Reliability Management‚ Vol. 18 No. 7‚ 2001‚ pp. 722-743. # MCB University Press‚ 0265-671X Introduction Total quality management (TQM) is a philosophy and presents a business
Premium Quality management ISO 9000 Quality assurance
Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
Premium Service Customer service Perception
* Chapter 1: Management Overview Chapter 1: Management Overview Managers * People who allocate and oversee the use of resources * Management * One or more managers individually and collectively setting and achieving goals by exercising related functions and coordinating various resources * Goal * An outcome to be achieved or a destination to be reached over a period of time through the exercise of management functions and the expenditure of resources * Objective
Premium Management
Derek Brown Professor Janet Smith Employment Law BA370 1 August 2011 EEOC V. CONVERGYS CUSTOMER MANAGEMENT GROUP The legal issue in this case is the EEOC alleges Convergys failed to accommodate Demirelli’s disability in violation of the Americans with Disabilities Act (ADA). At District Court‚ the jury found for the plaintiffs (EEOC and Demirelli)‚ in that Convergys was in violation of the ADA and did not provide reasonable accommodations‚ even though Demirelli did request to have extra time
Premium Disability Americans with Disabilities Act of 1990 Employment