INDIVIDUAL FANCTION For individual‚ the function of media can be thought of as the motives or reasons. Why individual use media products? They do that in order to feel satisfactions; they receive from the use of these products Herta Herzog 1944 She studied the motivation and gratification of radio soap opera listeners Her interest was to try to understand (why women become such ardent fans of the radio soaps The goal of the study was to determine (what satisfactions
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References: * Chandler‚ Daniel (2002) Semiotics: The Basics. London: Routledge. * Barthes‚ Roland (1973/ 1974) S/Z. London: Cape * Broto
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Critical Theory Cheat Sheet Donald E. Hall. Literary and Cultural Theory: From Basic Principles to Advanced Applications. Houghton Mifflin‚ 2001. Theory Formalism /New Criticism 1920’s forward Reader Response Rhetorical Analysis Marxist/Materialist Analysis Psychoanalytic Analysis Key Ideas -analysis of literary structures (genre; character‚ plot‚ setting‚ etc.) -rejected literature’s historical and biographical contexts -intrinsic meaning of texts; literature expresses
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Critical Brand Evaluation MM36620 A brand is not a logo; a logo is just a symbol that represents the brand. A brand is not a tagline; a tagline is an expression of the brand. It is not a product; a product is a tangible representation of the brand. While products come and go over time‚ brands can live indefinitely; your brand is derived from who you are‚ who you want to be and who people perceive you to be. A brand can be defined as ‘A name‚ term‚ design‚ symbol‚ or any other feature that identifies
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References: Chandler‚ D. (2008). Semiotics for beginners. Retrieved on September 26‚ 2012 from http://www.aber.ac.uk/media/Documents/S4B/sem06.html Clarke‚ R. (n.d.). Roland Barthes myth today. Retrieved on September 26‚ 2012 from http://www.rlwclarke.net/courses/LITS3304/2004-2005/04BBarthesMythToday.pdf Cosmopolitan (2012). Ford‚ go further. Cosmopolitan. Oct2012‚ vol. 253‚ Issue 4‚ p. 123. Gruyter‚ W. (2002). Persuasive
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Theresa Hak Kyung Cha’s book Dictee defies categorization‚ blending media such as poetry‚ historical texts‚ and images in order to form a combination of an autobiography and a work of art. The combination of mediums that form the book is not just a complication of Dictee--it is fundamental to the way we read and understand the work. Through the confusion inherent in approaching Cha’s writing and her use of text (for reasons as simple as the inclusion of French and )‚ the reader is allowed and encouraged
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outrage perhaps) and recognise the basis for shared interpretations. Occasionally‚ when watching a film‚ we may find that its technique or budget might militate against the aspirations of its creators. Then we might find ourselves sneering at its appearance and failure‚ responding to it in ways that were unintended simply because it is not effective in marshalling rhetoric. One final word on the ‘implied audience’ is worth making. Students sometimes leap to the conclusion that a text featuring particular
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field of literary science is not literature‚ but “literariness”‚ in other words‚ that which makes a specific work literary. Genette says that it is not enough that an artist has a message. To some extent‚ it should be absorbed into a spectacle. Roland Barthes clearly distinguishes ecrivain‚ a writer‚ from
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differences between women and men‚ distorted as they have been. What is natural to the two sexes can only be found out by allowing both to develop and use their faculties freely” (Mill 13) He does not go as far as Derrida theory and feminists‚ but as Roland Barthes‚ he observe the predetermined role imbued to children through education‚ he argues that what the English society claims to be natural is in fact a result of education and traditional prejudice: girls are taught to selflessly serve men as they
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ENGL 3000: Working Paper #1 QUESTION #1b QUESTION #2. 10 points. Please read “Introduction: Who’s There?” in Virtual Shakespeare‚ pp. vi-ix. BEFORE YOU WRITE: Think over your response to some of the statements‚ views‚ and opinions presented by the authors‚ R L Widmann and Jesse Stommel. Select one or two statements that you think you might use as a touchstone In your study of Shakespeare in English 3000 this semester. IN YOUR ANSWER: Quote one point or topic or statement (which
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