Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of
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CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 Introduction Over the last two decades‚ Performance Information‚ its implementation and presentation to the end users which directly refers to the subject of performance measurement (PM) has gained increasing interest and recognition in the general management literature‚ leading Neely (1999)‚ when referring to the many contributions on the subject‚ to talk about the Performance Measurement Revolution. He demonstrated that between
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Literature Review Assignment The primary purpose of this assignment is to help you understand that the literature review is an integral part of any research project and how it lays the groundwork for the investigation you will do. Quoting from Hart (1998‚ p 13)‚ Sekaran and Bougie (2013) define a literature review as‚ …the selection of available documents (both published and unpublished) on the topic‚ which contain information‚ ideas‚ data and evidence written from a particular standpoint to fulfill
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Literature Review on Childhood Obesity By: Obesity is a growing problem among U.S. children. In 1994‚ one in five children between the ages of 6 and 17 was overweight. This is double the rate of 30 years ago (National Center for Health Statistics‚ 1999). This adverse trend has potentially profound effects on children’s health‚ including their long-term health. The terms "obese" and "overweight" often are used interchangeably. Technically‚ "obesity" is the upper end of "overweight
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(2006) 412–419 available at www.sciencedirect.com journal homepage: www.intl.elsevierhealth.com/journals/jden Review The bleaching of teeth: A review of the literature Andrew Joiner * Unilever Oral Care‚ Quarry Road East‚ Bebington‚ Wirral‚ CH63 3JW‚ UK article info Article history: Received 15 December 2005 Accepted 16 February 2006 abstract Objectives: To review current knowledge of tooth whitening with respect to external bleaching methods. Data: The scope is the external bleaching
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“Why do states contribute foreign aid?” Literature Review Christopher Bennett Introduction to International Research Professor David Mislan Introduction There are many competing theories underscoring why countries elect to contribute foreign aid to other countries. This is a difficult international phenomena to isolate‚ because there are many potential factors that could influence a country’s decision. Some countries are motivated to provide foreign aid to certain countries
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A Review of Parenting Style‚ and Its Effects on Adolescent Smoking and School Achievement Joseph J. Lee The College of New Jersey Author Note This literature review was completed as an assignment for an Introduction to Counseling class at The College of New Jersey under Dr. Atsuko Seto. The use of correct APA format in both citations and general formatting‚ although has been evaluated prior to being turned in for grading‚ is not guaranteed. I would like to thank Dr. Seto and the entire Counselor
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Literature review of strategy implementation and strategy process frameworks Introduction Great strategies are worth nothing if they cannot be implemented (Okumus and Roper 1999). It can be extended to say that better to implement effectively a second grade strategy than to ruin a first class strategy by ineffective implementation. Less than 50% of formulated strategies get implemented (Mintzberg 1994; Miller 2002; Hambrick and Canella 1989). Every failure of implementation is a failure of formulation
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The Employability of Women… A Literature Review Contents Page… Page Number Introduction 3 The History of the Employability of Women 3/4 When Did Things Start to Change? 4/5 What is the Employability of Women like in Today’s Society? 5 Conclusion 6 References 7 Reflective Report 8 Personal SWOT 9 Employability of Women… Introduction… Employability in relation to gender‚ age and race has changed
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Why write a literature review? New discoveries don’t materialise out of nowhere; they build upon the findings of previous experiments and investigations. A literature review shows how the investigation you are conducting fits with what has gone before and puts it into context. A literature review demonstrates to your reader that you are able to: Understand and critically analyse the background research Select and source the information that is necessary to develop a context for your research It
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