INTRODUCTION In the business context‚ advertising is a marketing tool that is aimed at convincing consumers to purchase goods and services offered by the advertiser. In this vein‚ advertisement has been recognized as a marketing tool with a broader exposure and a long lasting effect in the viewers mind (Abideen & Saleem‚ 55). Abideen and Saleem (55) further point out that the concept of advertising is based on promotion as one of the 4P’s in the marketing mix. It promotes product awareness
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The Role of Parents and Media Childhood obesity is between 16-36 percent of child and youth that are obese/ overweight. If one of the parents is obese or overweight‚ it is likely that 50 percent the child can be an overweight or obese child. If both parents are overweight or obese the child has 80 percent guarantee that he/she is going to be an overweight or obese child. In addition‚ in the United States the percentage of American children has tripled in the past 20 years. The children who are
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Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social‚ civil‚ cultural‚ political‚ economic and aesthetic outlook. Modernization has converted media into an indispensable feature of human activity. However‚ factors like age‚ education‚ economic condition‚ personal needs and availability of proper components decide the quantum and frequency of media use. This is evident from the fact that most media centres
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0: The role of social media in corporate reputation - Case Nokia International Business Communication Master ’s thesis Antje Grützmacher 2011 Department of Communication Aalto University School of Economics AALTO UNIVERSITY SCHOOL OF ECONOMICS International Business Communication Master’s Thesis Antje Grützmacher ABSTRACT 25 March 2011 Reputation 2.0: The role of social media in corporate reputation – Case Nokia Objectives - The objective of this study was to examine the role of social
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Communication strategy of Bajaj’s quadricycle About Quadricycle The RE60 was unveiled at the January 2012 auto expo in New Delhi‚ the RE60‚ and India’s first quadricycle. It is very different from the quadricycles in Europe‚ which are expensive‚ low-volume‚ novelty vehicles made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased
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Media construct our culture‚ and the media we use to communicate with one another shapes our perception of reality. Our society is centered on media‚ it is the most influential factor in constructing our culture‚ but is it a positive culture? If we examine the effect that media has on children‚ we can say that it breeds a harmful culture‚ one that throws values and morals out the window. This is because the media is profit driven and has developed its own code of ethics of "anything-goes". As
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of information‚ could adequately understand the necessity of information disclosure. Therefore‚ it was expected from the beginning that it would be the duty of the media to bring this new concept to the attention of the society. To perform the monitoring duty as a mirror of the society‚ the media have been playing an important role
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ROLE OF ADVERTISING & COMMUNICATION IN CORPORATE IMAGE BUILDING In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two
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my essay would be alright‚ i needed 5 paragraphs‚ and it had to be a personal story‚ also on what i believe. Ever wanted to make a bucket list‚ a life goal‚ or just a goal that you want to accomplish for the next day? Well here’s our chance to start weather your 10 or 70 it doesn’t matter on what age you are. Everyday‚ minute‚ hour‚ and second of this life goes by there is someone out there that started there dream job‚ passed high school‚ or got married; these are the many few of the goals people
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Introduction Modern day media plays a very important role in people’s daily lives‚ as its level of penetration is very high. The general public is surrounded by commercials of all forms: television advertisement‚ billboard imagines‚ and even cinema showings that all deliver powerful visual messages that gradually form people’s own ideologies of living. In particular regard to the consumption of fashion products‚ the media serves as a highly effective marketing channel for fashion brands to influence
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