| 1206816 | Introduction Advertising is a form of communication for marketing used to encourage‚ persuade or manipulate an audience or (viewer‚ reader‚ listener; sometimes a specific group) to continue or take action in a certain product or services (What is advertising‚ 2013). This study is to discuss the representation of women in advertising. Women have been portrayed stereotypically for centuries. There are many advertisement contain women in role such as babysitting ads‚ cooking’s
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Contents: 1.Investigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate‚remind‚inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role‚organization and functions of agencies in the advertising process……………………………………………………………
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Title Role of Media on Pakistan Authors Jasmin Ahmad Naveed Saleem Shahbaz Ali Shah Zia-ur-Rehman Journal We intend to publish this article in the journal www.managementjournals.com since we followed all the guidelines mentioned in this journal. ABSTRACT We are living in a media-driven world where we all are influenced by the media messages. Media plays an important role in setting the agenda of the public. The agenda setting role of media has been recognized worldwide and
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THE TRIPOD - WOMEN‚ ADVERTISING AND MEDIA Ms. C. Shalini Head‚ Department of Commerce(Marketing Management) M.O.P Vaishnav College for Women(Autonomous) ‚ Chennai-600 034 Tamil Nadu‚ India & Dr. Lalitha Balakrishnan Head‚ PG Department of Business Administration M.O.P Vaishnav College for Women(Autonomous) ‚ Chennai-600 034 Tamil Nadu‚ India THE ‘WHY?” OF ADVERTISING: Advertising has very powerful influence on the content of most media that is available to the public audience
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In today’s business world‚ social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter‚ but as defined by the Merriam-Webster dictionary‚ social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through
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-: Role of Media in producing Nationalism Among youth:- Media:- Media of communication are organized means of dissemination of fact‚ opinion‚ entertainment & other information such as newspapers‚ magazines‚ cinema films‚ radio‚ television‚ the World Wide Web‚ bill boards‚ books‚ C.Ds‚ DVDs‚ video cassettes‚ computer games & other form of publishing. (OM Gupta‚ 2006‚ page no 01) Media Characteristic:-
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The Role of Media What is “The Media?” The word media means different things depending on how it is used. Media is the plural form of the word medium. A medium is a method of communicating information‚ entertainment‚ or other messages. Television is one popular medium. Radio‚ the internet‚ and cell phones are all examples of commonly used media. The term mass media refers to methods of communicating with large numbers of people. A lot of media exists purely for entertainment‚ such
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Media plays a significant role in our society today. It is all around us from the films we watch on television‚ the music we listen‚ to the books and magazines we read everyday. Media has become almost as necessary s food and clothing. Television achieves a myriad of different goals ranging from entertainment and education. Various forms of education and entertainment are depicted on T.V. Without media people in society would be isolated not form the rest of the world but also form government and
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Introduction Indeed media could play vital role for strenghtening democracy and revamping the institutions but unfortunately the faint glimmer of hope also turned as bitter enemy for the democracy.No one can gainsay that in current scenario when media had to rebuild tornished image of our country it failed to identify its role.in simple words we can say it acted as zardariphobic.i think v need a responsible media which can improve our image n bring closer all units of society n hence can lead a
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Female Roles in Television Advertising: Viewers’ Use of Gender Role Cues in Appraising Stereotypic and Non-Stereotypic Role Portrayals Richard H. Kolbe‚ Washington State University‚ Washington Carl D. Langefeld‚ Indiana University‚ Indiana The study uses the Bem Sex-Role Inventory (BSRI) as both a self-rating and projective scale to predict viewer responses to stereotypic and non-stereotypic role portrayals in television conlmercials. Projective BSRI ratings of ad characters were significant
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