Role of Media in Kargil Anshu Bhatia PGP2- 18012 Table of Contents Abstract 2 Introduction 3 Literature Review 3 Discussion of the case 5 Analysis and conclusion 6 Bibliography 7 Abstract This paper attempts at evaluating the role of media in the Kargil war‚ which broke out in the summer of 1999‚ at a time when the Indian media was equipped enough to set the media agenda as well as present the war at an unprecedented scale. As mortals‚ we have never seen the war situations
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"THE ROLE OF NEW MEDIA IN SOCIETY" By: Miriam Gutierrez Marlene Mendoza. ABSTRACT In the following test was given to determine the characteristics of the media that preceded the digital age‚ with the intent to better understand the workings of technology and communication and semiotic processes involved. Are explained through a historical context theories accompanied by recognized experts in the field. Martin Barbero and Néstor García Canclini us to understand democratization in the past decades
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Gender Roles in Advertisement "If girls call themselves tomboys‚ it’s with a sense of pride‚ but boys make fun of other boys if they step just a little outside the rigid masculine stereotype.” - Barbara Risman Sociology Professor at University of Illinois at Chicago In most of today’s advertising‚ women are portrayed as “bimbos” that are just looking for the next new pair of shoes‚ incapable of making independent decisions. The perfect example of how females are portrayed is a video that has been
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The use of Technology or new media in advertising: No longer do we see brands being built around a 30 second commercial. In the past there have been many brands such as Coke that have gained establishment and success by pioneering the 30 second commercial but this scenario has changed overtime. Today because of the fragmentation in media a new generation of advertising is been seeing. Changing and improving technology is enabling advertisers to tell their stories in an effective and customized
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The advent of new media has allowed advertising to change dramatically in recent decades‚ morphing from simple and informational into emotional‚ sensory-oriented and interactive; thus‚ creating new social implications and drastically altering its impact on an audience. Methods of advertising have changed dramatically over the decades. The early 1700s through the mid-1800s were the ages of newspaper‚ magazine‚ and print advertisements; radio advertising made its debut in the early 1900s; and the
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Q1(p225) Strategic planning is the process of identifying‚ choosing and implementing the most efficient or profitable means of ensuring long-term compatibility between the internal skills and resources of an organization and competitive‚ economic and social environments within which that organization operates. The strategic process consists of five key questions‚ they form an iterative process of brand assessment that involves analyzing the relevant issues to do with the status of the brand‚ isolating
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Media Economics & Global Marketplace Common structures Monopoly - a single firm dominates production and distribution‚ either nationally or locally. Eg: a city with one newspaper or tv station. More prevalent at the local level. Oligopoly - just a few firms dominate the industry. e.g. film industry--film studios. Limited competition - aka monopolistic competition - a media market with many producers and sellers but only a few differentiable products within a category. For example‚ radio
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The role of gender within advertising has always been a questionable aspect of how we as viewers connect to these visual images‚ as well as how they connect to our society. Representations of male and female within these adverts are traditionally coded for our society to read and understand. Since Images are central to invoke meaning into the products‚ the use of these gender codes has brought forth the debate of empowering vs. disempowering. This analysis will discuss and bring into question how
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all the limits media must follow while serving to build a healthy and progressive society. They have no respect for the sentiments and ethics of the people and land whom they serve to‚ with their immense power to influence the massses they just make judgment like a true dictator rather than a good advice of a true friend as they previously used to do. If it will be going in the future then we people have to think about the role of media in our life. The media plays a very important role as a source
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Role of Media in Democracy ------------------------------------------------- Top of Form 1. If this is your first visit‚ be sure to check out the FAQ by clicking the link above. You may have to register before you can post: click the register link above to proceed. To start viewing messages‚ select the forum that you want to visit from the selection below. Bottom of Form Welcome to the India Forums | Discussion Forum. ------------------------------------------------- Top of Form Page 1 of 212Last
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