and medium scale industries in Nigeria by providing long term financing to the industrial sector of the Nigerian economy. It was formed by the amalgamation of three already existing development financial institutions comprising: The Nigerian Bank of Commerce and Industry (NBCI)‚ The Nigerian Industrial Development Bank (NIDB) and The National Economic Reconstruction Fund (NERFUND) (Ojo‚ 2011). This makes it Nigeria’s oldest‚ largest and most successful development financing institution (BOI‚ 2012)
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MARKETING IN DIFFERENT STAGES OF ECONOMIC DEVELOPMENT MARKETING:- Marketing is about identifying & meeting human and social needs or we can say in short that marketing is meeting needs profitably. It is the activity‚ set of institutions & process for creating‚ communication‚ delivering & exchanging offerings that have value for customers‚ clients‚ partners and society at large. Marketing satisfy individual and social values‚ needs and wants- through production of goods
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IKEA in Nigeria Nasser Mardini Virginia International University Global Sourcing and Logistics - MBA 628 September 15‚ 2012 Dr. Stephen Onu Company history IKEA was founded in 1943by Ingvar Kamprad aged 17 in a small farming village in Sweden. The name IKEA was formed from the founder’s initials I.K. plus the first letters of Elmtaryd and Agunnaryd‚ the farm and village where Kamprad grew up. Originally IKEA sold everything from pens and wallets to picture frame‚ watched and even ladies
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Participatory Market-Oriented Strategy for Development in Kenya Kennesaw State University 19 Annual Economics Convention Mumbai‚ India December 16-17‚ 2011 Chris Blackburn‚ James Chapman‚ Kendrick Pulver‚ Shamir Virani‚ Jarret Yingling Advisors: Professor Murat Doral and Professor Michael Patrono th Foreword Africa’s emergence into the global marketplace presents new challenges for its postcolonial countries that seek improvement in their standard of living. Kenya’s post-colonial economic development
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The Federal Republic of Nigeria‚ is a federal constitutional republic comprising 36 states and its Federal Capital Territory‚ Abuja. The country is located in West Africa. The name Nigeria was taken from the Niger River running through the country. Nigeria is roughly split half and half between Muslims in the North and Christians in the South; a very small minority practice traditional religion. The people of Nigeria have an extensive history. Archaeological evidence shows that human habitation
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fact that it dominates its market‚ he would need more money to establish it firmly. Using the BCG portfolio analysis‚ his product would be classified as a(n): A. star. B. cash cow. C. question mark. D. dog. E. Anchor 2. Adrienne decides to add new sales representatives and increase advertising in her existing market for her current line of security systems. Adrienne is pursuing a __________ growth strategy. A. segment development B. market development C. market penetration D. diversification
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structure‚ racial composition‚ educational achievement composition‚ employment status BRIEF INTRODUCTION: Nigeria‚ located in West Africa‚ Nigeria is the population giant of Africa‚ with more than 140 million people. The terrain changes from the oil-rich Niger Delta in the south to a belt of rain forests inland and to high savannah-covered plateaus in the north. With her Federal capital territory in Abuja‚ it covers an area of 937‚052.16 square kilometers (356‚669 square miles). SIZE OF THE POPULATION:
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efficient‚ “friction-free” markets. The Emerging Role of Electronic Marketplaces on the Internet Markets play a central role in the economy‚ facilitating the Yannis Bakos exchange of information‚ goods‚ services‚ and payments. In the process‚ they create economic value for buyers‚ sellers‚ market intermediaries‚ and for society at large. Recent years have seen a dramatic increase in the role of information technology in markets‚ both in traditional markets‚ and in the emergence of electronic
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little over three decades having past since the major industrial development‚ China has industrialized at an astonishing rate. This is especially apparent when comparing its much higher industrializing rates to Japan‚ the UK and the US. With such high rates of growth‚ there are both negative and positive aspects that come out of such development. Although general health in China is not at its best‚ post 1980 industrial development has improved the average Chinese citizen’s life tremendously both
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are three fundamental roles of the media‚ and they are to inform‚ educate and entertain. But further studies have come up with other important roles such as persuasion‚ interpretation‚ surveillance‚ interpretation‚ advocacy and mobilization‚ integration‚ selling and advertising‚ publicity‚ cultural transmission‚ propaganda‚ agenda setting and the list can be endless. But for the sake of this presentation I shall discuss a few. And the aim of this paper is to discuss the role of the media with the
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