the CRU Computer Rentals case is the declining profitability of the business. Richard Sarkis‚ the company’s general manager‚ first noticed a problem at the beginning of this year when demand fell from 1‚000 rentals per week to only 600 units per week‚ a 40% decline. Obviously‚ less demand means less revenue and profit unless action is taken. His challenge was to find a way to keep the company profitable despite the changing environment. With this in mind‚ Mr. Sarkis developed a marketing plan to
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important questions the marketing manager must answer to design a winning marketing strategy. How does the manager go about answering these questions Chapter 1 Review Notes 1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process
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THE COMPUTER AGE AND THE INVENTOR by Dr Farag Moussa © President of the International Federation of Inventors’ Assocations (IFIA) (e-mail: invention-ifia@bluewin.ch) Keynote speech given at the International Invention Symposium "How Invention & Innovation Open New Business" (Hong Kong‚ November 27‚ 1998) Different eras of political history are frequently identified with royal dynasties‚ or great wars and revolutions. Eras in the history of art and architecture may be distinguished
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"How many cups of tea?" "One. No‚ two‚" said Beth. "Or was it three?" "No‚ no‚ it was two." "And how many slices of toast?" She hesitated again. "I can’t remember." "You can’t remember what you had for breakfast this morning‚ and yet you can recall in great detail every sentence you heard six months ago." Beth bowed her head again. "Not only can you recall every word Mr. Spencer Craig uttered that night‚ but you can even remember such details as him winking at you and rolling his tongue
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How Do Computers Affect Our Work? Accuracy and Efficiency Computers house powerful software and other applications that ensure accuracy at work. Instead of calculating numbers manually or making projections that involve formulas by hand‚ you can use your computer to derive the answer. This limits the possibility of human error mistakes‚ such as inputting numbers incorrectly. Also‚ when typing documents or communication‚ most computers are equipped with word processors that fix grammar and spelling
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NAME: MBONU CATHERINE CHIDINMA YEAR: 2B COURSE: PRINCIPLES OF MARKETING COURSE CODE: MCS 272 TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s‚ several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies‚ customers‚ employees‚ suppliers and regulators‚ shortening
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Computer Crime Bryan J. Doe CJ375 Research Paper COMPUTER CRIME One of the newest areas of crime is what we call computer crime. The at least seeming anonymity of computer technologies may actually encourage some people who would not otherwise be tempted to commit crimes to do so using the Internet. They may simply believe that they will never be caught‚ or they may not think about being caught at all. They may simply find the lure of committing virtual crimes too psychologically appealing to
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Market Size The computer industry consists of hardware‚ software‚ service and an endless array of products we chose to narrow the research to PC’s. The worldwide PC market finished 2004 on a strong note‚ with double percentage growth for the year‚ according to research released by IDC and Gartner. Scope of Competitive Rivalry The competition within the PC industry is extraordinarily strong. The top companies consist of Dell‚ HP‚ Apple‚ Gateway and Sony. Stage in Life Cycle The stage of the
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Case Analysis: Apple Computer Course number: NETW583 Date: May 10th‚ 2013 The innovation of apple computer began with Steve Jobs and Steve Wozniak in the garage of the parents of Steve Jobs in Mountain View‚ California. On 1st April 1976‚ fool’s day‚ the first apple computer was formed by Ronald Wayne‚ Steve Wozniak
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Bonnie Davis Week One Assignment One January 17‚ 2012 Table One Warf Computer Statement of Cash Flows Operations | | Net Income | $742 | Depreciation | $159 | Deferred Taxes | $109 | Changes in assets and liabilities | | Accounts receivables | -$31 | Inventories | $14 | Accounts payable | $17 | Accrued expenses | -$99 | Other | -$9 | Total cash flow from operations | $902 | | Investing Activities | | Acquisition of fixed assets | -$786 | Sale of
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