Explain and illustrate the roles and functions of a marketing department. The marketing department studies the market and the target customers‚ decides the best way to reach these customers‚ and works with the rest of the company to help determine the new product needs of the market. The marketing department of a company carries out marketing strategies and plans. If the company is very small‚ one person might do all of the marketing work such as research‚ selling‚ advertising
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focus effort on the achievement of objectives. Elements of a Quality Management System 1. Organizational Structure 2. Responsibilities 3. Methods 4. Data Management 5. Processes 6. Resources 7. Customer Satisfaction 8. Continuous Improvement 9. Monitoring 10. Product Quality ISO 9000 family: The purpose of the ISO 9000 family of international standards is to assist organizations implement and operate effective quality management systems. The ISO 9000 family
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Mini Case 1: Hotel Continental By Rodriguez & Echanis Fundamentals of Management‚ Text & Philippine cases (6th Ed) Quezon City‚ Philippines: Diwata Publishing‚ Inc.‚ pp. 69 – 74 I. Personal Perspective To venture to another business as an answer to a growing demand could be an opportunity to grow and expand ones capability in handling business. There are so many nature of businesses and each requires keen knowledge if not thorough for
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basis of an exclusive Franchise for Bangladesh from Pepsico USA‚ TBL acquired threemodern bottling plants at Dhaka‚ Chittagong and Bogra from BBIL‚ Dhaka; EBIL‚ Chittagongand NBIL‚ Bogra; in March 2000. TBL manufactures the famous Pepsi range of beverages-Pepsi‚ 7up‚ Mirinda Orange‚ Mirinda Lemon‚ Slice and Soda. As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the quality of life in our communities. TBL hasput into action this philosophy through support of social agencies
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hospitality.”1 This is the stated philosophy of the luxury hotel company that Conrad Hilton‚ the founder of Hilton Hotels‚ used to extend his desire for his company to offer customers a kind‚ hospitable‚ and luxury setting. Conrad started the hotel chain by purchasing a single 40- room hotel from Cisco‚ Texas in 1919. Since then the corporation has grown into more than 2‚800 hotels and 490‚000 rooms in more than 80 countries as of 2006. Hilton Hotels Corporation headcourters are located in Beverly Hills
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LPRE-OPENING CONTROL CHECK LIST BASIC STANDARD HOTEL: XX XX DATE: Mai-BS (Thailand) Company Limited Chamnan Phenjati‚ 25th Floor‚ 65/213; Pharam 9 Road‚ Huay Kwang‚ Bangkok 10310‚ Thailand KEYS OW CE EC EX FC FB FO GM P PM PRO S&M ALL = = = = = = = = = = = = = Owner Chief Engineer Executive Chef Executive Housekeeper Financial Controller Food and Beverage Manager Front office Manager General Manager Personnel Manager Purchasing Manager Public Relation Officer Sales Manager ALL CONCERNED
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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Group Case Study Nundies Define the Problem or Objective: Nundies a unique brand of stockings introduced to the market fall 2006. The item to be sold at women’s boutique and specialty shops as well as 10 Neiman Marcus department stores throughout 40 states. Management problem did not seem to be the distribution of the new item in which they shipped out 11‚ 383 units of Nundies to stores through December 2007 and sold 2007 units online. A unit of Nundies consisted of a package of 5 liners. Nudies
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element. In terms of hotel industry‚ the physical environment is of what is known as the servicescape‚ which is the space customers are surrounded when consuming the service. • Exterior facility: The environment and signage around the hotel‚ the parking area and even the design of the building itself are the key elements of the exterior servicescape. (Wakefield et al‚ 1996) • Interior facility: Ambient conditions‚ such as the colour‚ temperature‚ sound and smell of the hotel is a package of
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was a need henceforth not thought about. The food log assignment has actually open the topic of eating and allowed me to have a different perspective of my eating habits. Food is a form of survival. However it also bring about with it; habits‚ rituals‚ and characteristics to its consumers. Before reading Belasco I took eating for granted. I now have begun to see how much food actually does affect our past‚ present‚ and our future. The theory of the Food Triangle that Belasco discusses in his book
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