related diversification and unrelated diversification. Starbucks is the largest coffeehouse company in the world; they not only sell coffee and coffee beans also sell other drinks‚ salads‚ sandwiches and snacks. Besides they bought the Hear Music Company and develop other business except coffee. Related diversification‚ occurs when a company develops beyond its present product and market whilst remaining in the same area. For example‚ Starbucks Corporation buys roasts whole bean coffees and sells
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MBA 552 SUSTAINABLE LEADERSHIP WINTER‚ 2011 DR. PHILIP ANDERSON STARBUCKS AND SUSTAINABLITLITY KAI A. SORENSEN‚ PhD Dr.kai@hotmail.com 630.205.0333 INTRODUCTION In the July-August‚ 2010 issue of the Harvard Business Review‚ Starbucks CEO Howard Schultz was asked how he ultimately defines shareholder value: I do not believe that shareholder value is sustainable if you are not creating value for the people who are doing the work and then for customers. Quintessentially we are
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DISCOVERY EXERCISE 12 THE ROLES AND RESPONSIBILITIES OF LOCAL GOVERNMENT FOR EDUCATION POLICY. In England the borough councils are the local authorities responsible for education. Local Education Authorities (LEA) has responsibilities towards schools in their areas. Some of their responsibilities are as follows: 1. They are responsible for distribution and monitoring of funding for the schools – the method of calculation of school’s budgets is called Fair Funding. Most maintained schools receive
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Cand.Merc.International Marketing and Management Centre for Business History Master Thesis The Story of Starbucks Ea Elisabeth Finn Nielsen 201180 2470 Tina Holm Mortensen 291282 1644 Date of Hand-in: 28.11.2008 Name of Supervisor: Per H. Hansen Copenhagen Business School 2008 Ea Elisabeth Finn Nielsen & Tina Holm Mortensen | The Story of Starbucks Table of Contents Part I 1. Preface 2. Problem Area 2.1 Branding as the Root Cause 3. Literature
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PROBLEM AND ITS BACKGROUND Introduction Every university has a set of rules and regulations to be followed by the students. Students are obligated to follow the rules or else there is an equivalent punishment for every violation. In Feati University‚ the students have certain sets of rules to be followed. Recently‚ the Administration in FEATI University has strictly implemented the new school uniform regulations‚ resulting to an increase on the number of students who violate the University’s dress
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Case Study Analysis #1: Starbucks: Delivering Customer Service. Brief Background: Starbucks was founded in Seattle‚ Washington in 1971 as a small coffee shop by three friends‚ Jerry Baldwin‚ Zev Siegel‚ and Gordon Bowker. The idea came from the premise of selling high quality coffee to consumers. However it did not evolve into the present brand until 1982 when Howard Shultz bought the company. Shultz brought about his traveling experiences from Milian‚ Italy where the coffee culture
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Starbucks HRM In 2005‚ Starbucks was placed second among large companies in the Fortune "Best Companies to Work For" survey. The employees are very important for every company‚ so also for Starbucks. The front-end employees have a boundary spanning position in the company. They interact with the internal and external environment of the company. That’s why it’s very important to attract the right people with the right skills and capabilities and to train those employees to improve their selves. That’s
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Business Regulation Simulation Torts can be purposeful or negligent‚ but ultimately result in some kind of damage. Within the business simulation from Harb‚ we could identify possible torts as a team. The torts we identified were: unsafe water causing leukemia‚ infliction of emotional distress‚ and the possibility of defamation of character. Many factors can contribute to the Enterprise Risk Management process; however‚ it is necessary to minimize the risks and organization encounters. The Enterprise
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Government and Politics have been developing since the time of Western Civilization. There have been many changes in these areas along the way to get our government to where it is today. Human beings in western civilization had to learn to govern themselves in their small communities giving the control to their elders. They learned the trait of farming which gave the nomadic people food meaning they could create more permanent settlements‚ which they could then created towns. These small towns were
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1971‚ Starbucks has established itself as the world’s leading retailer‚ roaster and brand of specialty coffee with over with 17‚009 stores in 55 countries. The company‚ which ranks amongst the world’s top 100 global brands according to Interbrand 2006‚ has an impressive record of sales and profit growth. In FY2006 Starbucks achieved a sales turnover of $7.8 billion‚ an increase of 22% on 2005‚ and operating margin of 11.4%. In 2010 the revenue of Starbucks is $ 10.71 billion. Starbucks Headquarters
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