ABSTRACT: Organisational Communication‚ in today’s organizations has not only become far more complex and varied but has become an important factor for overall organizational functioning and success. The way the organization communicates with its employees is reflected in morale‚ motivation and performance of the employees. The objective of the present paper is to explore the interrelationship between communication and motivation and its overall impact on employee performance. The
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An Evaluation of the Strategic Application of Integrated Marketing Communications for Dove Introduction The pace of change in the marketing communications industry has accelerated with the advent of the Internet and new media technologies. New technologies create new ways for marketers to reach consumers and are having an impact on the more traditional media‚ in terms of greater fragmentation of these media (Belch & Belch). For the purpose of this report‚ the official website of Dove will be
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THE ROLE OF EFFECTIVE COMMUNICATION IN Improving organizational PERFORMANCE (CASE STUDY OF flour mill of Nigeria plc) BY AWAZIE ONYINYECHI SARAH 07AB05044 BACKGROUND OF THE STUDY The word communication has a rich and complex history. It first appeared in English Language in the fourteenth century‚ taken from the Latin word “communicare” which means to impact‚ share or make common. Bateman (1999)‚ defined communication as the transmission of information and meanings from one party
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Marketing communication is mostly known as “ the process by which the marketer develops and presents an appropriate set of communication stimulus to a defined target audience with the intention of eliciting a decisive set of responses”( Yeshin‚ 1999). Therefore‚ it is the process whereby thoughts are shared and meanings conveyed in a convincing manner by an organization to its target audience for the patronage of their product and services over their competitors with the use of the promotional mix
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NAME: MBONU CATHERINE CHIDINMA YEAR: 2B COURSE: PRINCIPLES OF MARKETING COURSE CODE: MCS 272 TOPIC: THE ROLE OF SOCIAL MEDIA IN THE MARKETING OF GOODS AND SERVICES INTRODUCTION In the technology boom of the late 1990s‚ several companies launched extensive and expensive projects to help them better manage customer relationships through enhanced use of customer data. Social media has reinvented the relationship between companies‚ customers‚ employees‚ suppliers and regulators‚ shortening
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technology is destroying human communication (Keightley‚2012). Modern technology include social networking sites（SNSs)‚ such as Facebook‚ Twitter and MySpace as well as some other high-tech products include digital cinema‚ robots and so on. Some exports mentioned that those modern technology have negative influence on interpersonal relationship (Clayton‚2014). The purpose of this essay is to discuss whether the drawbacks of modern technology to human communication is overweight the advantages and
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After reading the article‚ Can we talk? Researcher talks about the role of communication in marriages‚ I cannot relate with Nara Schoenberg understands of self-disclosure in relationships. I have been married for twelve years but together with my husband for seventeen years. We have a wonderful relationship. We take one day of the week for ourselves. Whether it is go to the supermarket or for diner and a movie‚ we spend time together and talk about our hopes and dreams with each other. In this
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Health care professionals encompass a wide range of professions such as nurses‚ doctors and paramedics to name a few. While the roles of these positions may vary significantly in some areas‚ a common skill that is essential in maintaining the duty of care that these professions share is their ability to communication skills as required by the situation at hand. Regarding the treatment of patients‚ health professionals need to establish a relationship that represents trust‚ integrity‚ compassion
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Communication Plays a Vital Role in Interpersonal Relationships Interpersonal communication is a very important forms of communication that is vital to all society and human beings‚ since humans are sociable people we enjoy interacting with one another on many different levels. When we do not understand how to communicate properly with each other poor communication skills is the main cause of many broken relationships and marriages . To understand communication we have to understand that communication
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UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS Marketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS Author Marjo Himanen Thesis Title Social CRM and Digital Marketing Communication in B2B Relationships Major Subject Object of the Study Marketing Master’s Thesis Month and Year Number of Pages December 2011 85 + appendices Abstract
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