"Role of strategic marketing in an organisation" Essays and Research Papers

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    Organisations and Behaviour

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    the instructions provided in your Course Outline. | Section A STUDENT TO COMPLETE Student’s Centre no: 67506Centre Name: LSACStudent Full Name: Mahalia Arellano LibreaEDEXCEL No: EH94381 | Lecturer Name: Ms. Anila Mushtaq Assignment Title: Organisations and BehaviourDate Due: 28 December 2012Date Submitted: 28 December 2012Page Count: 16 | Declaration I declare that this assessment item is my own work‚ except where acknowledged‚ and has not been submitted for academic credit elsewhere‚

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    The Learning Organisation

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    learning and learning organisations have been the focus of a great deal of evaluation within management literature since the 1990’s (Senge‚ 1990; Michaux‚ 2002). This paper aims to define and critically evaluate the concept of a learning organisation by drawing on the writings of core authors to both support and demonstrate criticisms of the ‘learning organisation’ concept. The Learning Organisation Organisational learning is a continual process whereby an organisation adapts to its environment

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    Sales Organisation

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    THE SALES ORGANIZATION By: Vibhor Jain Key Terms Authority – the right to make decisions and carry out tasks Span of control – the number of people a superior is responsible for Chain of Command – the relationship between different levels of authority in the business Hierarchy – shows the line management in the business and who has specific responsibilities Delegation – authority to carry out actions passed from superior to subordinate Empowerment – giving responsibilities to people at all

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    information for to better their organisation. As an example‚ an Information System can analyse existing historical data about customers in a bank and generate information such as which customers were ’good’‚ which were ’bad’ as well as other attributes‚ Managers could then use this information while deciding to provide a loan for new customers‚ whether it be the restrictions thereof‚ the amount the loan is for or even whether a loan can be given at all support in making strategic decision for competitive

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    The Central Statistical Organisation (CSO) undertook a countrywide Economic Census‚ for the first time in 1977 to provide a better frame for conducting follow-up surveys for collection of detailed information particularly from unorganized establishments. The basic information‚ relating to the distribution of non-agricultural establishments by activity‚ type of ownership‚ rural/urban break up and by employment size needed for preparation of a frame for conducting detailed surveys was collected in

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    Managing Organisations

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    managing people and organisations] Tenth edition‚ south western‚ cengage learning J. Kotter (2007) [Leadership and management in organisations] Oxford‚ Elearn Limited Guardian (2008) Tesco mergers and acquisitions (online) available from http://www.guardian.co.uk/business/2008/may/15/tesco.mergersandacquisition Guardian (2009) Tesco Record Profits (online) available from http://www.guardian.co.uk/business/2009/apr/21/tesco-record-profits-supermarket Issue (2006) Strategic Plan (online) available

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    Internal Environment 8 2.2.1 Current Strategy 8 2.2.2 Marketing Mix 8 2.2.3Performance Analysis 9 2.2.4Resource Analysis 10 2.2.5 Strategic Options 10 3.SWOT Analysis 10 3.1.Strengths 10 3.2.Weaknesses 11 3.3.Opportunities 11 3.4.Threats 11 4.Competitive Advantage 11 5.Strategic Thrust 12 5.1 Recommended Strategy – medium term (3-5 years) 12 5.2.Marketing Goals 13 5.3.Product-Market investment Strategies 13 6.Strategic Marketing Mix 14 6.1 Target Market 14 6.2 Positioning Strategy

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    the marketplace‚ marketing is more and more important. It becomes a key which help companies or organizations open different markets in different countries or maintain their products as a leader. Before that‚ it has to make the marketing plan that is the soul of marketing. Therefore‚ this report will first indicate the definition of strategic marketing plans. Then it will look at how important the strategic marketing plan is and the role that it plays in a firm or in a strategic business unit (SBU)

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    This case is discussing the U.S. paint industry and especially the case of Jones Blair Company under the direction of Alexander Barrett. This industry contains almost 600 paints firms and is divided into three broad segments: architectural coatings‚ original equipment manufacturing coatings‚ and special-purpose coatings where each segment serves a specific need. Jones Blair Company produces and markets architectural paint and original equipment manufacturing coatings under the Jones Blair brand name

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    Commercial Organisation

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    1. eHow 2. Business 3. Business Management 4. Other Business Management 5. Definition of Commercial Organization Definition of Commercial Organization By Joshua Wallace‚ eHow Contributor * * * Share * * Print this article The term commercial organization is general and applies to any group(s) with a particular set of skills‚ priorities‚ strategies‚ and resources that organize to collectively achieve the "specific aim" of making a profit. Ultimately‚ the first concern

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