Period 6 Cuba Known as the first island Christopher Columbus landed on in 1492 claiming the discovery of America‚ Cuba was already inhabited by native Indians. Most of the native Indians soon died off due to disease brought over by the European sailors and settlers. The island came under Spanish rule and African slaves were brought in to work the coffee and sugarcane plantations that supplied a third of the world’s demand at that time. Havana became the capital city from which annual treasure
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Emotional Dissonance and Customer Service: An Exploratory Study Craig C. Julian ABSTRACT. In this paper‚ the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance‚ its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional dissonance is expanded via exploratory research using case studies in order to identify the key issues and the
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A business seeks to make a profit by providing customers with goods and services. The success of the business is in the quality of the goods and customer service. Management and leadership styles have a great impact on the working environment and employees ’ motivation. The working environment also affects both management and other employees ’ motivation‚ which in turn influences the overall progress and well being of the organization. It all comes down to keeping employees enthusiastic and energized
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Quality Customer Service Marketing Loyalty Program Assessment Details: The marketing department has sent out emails publishing the loyalty program for the Hotel Futura chain. The response has been excellent and you as the Marketing Manager want to define more closely the new customer expectations. You will design a strategy for this and your team must address the following: * A tool that will gain detailed information on the needs‚ expectations and satisfaction levels of customers *
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organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. Organisation type | Name of organisation | Description of products and services | Commercial organisation | Cleaning firms | Cleaning company offering cleaning services. This company
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AO4 Planning Customer Service Standards Planning customer service standards is important for both the company and the customer as it ensures that the service received is consistent throughout the company. It is important to show consistency throughout the company as it ensures that everybody knows the standard of the service to be given and prevents poor customer service from being carried out which can affect the company. Another reason why it is important to set customer service standards is
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organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list.  2. Complete the table below by describing the differences in customer service between commercial‚ public and third sector organisations. You should outline customer service roles in each organisation
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communication with customers 1a) Use the table below to outline at least two different customer service situations and the different methods of communication that would be needed in these situations. Situation Methods of communication 1. The porridge that a guest has ordered is not available. Verbal. The best approach in this situation is to speak to the guest face to face and apologise whilst explaining why the porridge is unavailable. 2. A customer has been spoken
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This article considers customer services in a business to business relationship. This essay will summarise they key findings and methodology‚ and People aspect of services marketing. The article identifies the importance of customer service within a service provider’s organisation‚ areas in which customer service may be affected by the marketing mix and additional three P’s. The article defines that it isn’t just one specific P‚ that has an effect on customer service but all of them are inclusive
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Customer Service in Business Today Jennifer Thayer Everest Online July 19‚ 2013 Customer service in today’s business environment is offering customers products and services that will perform the way that they are promised to perform. It also means that a business can personalize the way
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