Customer Service Management and Business Performance at Vodafone Chapter 1 Introduction Customers are considered as the key for any business survival. As the market begins to saturate‚ customer retention will be a key factor in determining the success of a company (Kotler‚ 2003). As a highly competitive market‚ the mobile phone company that has the largest customer base and highest customer retention rate will be a market leader in the industry (Turel and Serenko‚ 2006). Ultimately the quality
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“STUDY ON CUSTOMER SERVICES in BHARTI AIRTEL SERVICES LTD” A first review report (Submitted by M.MUBBIDATHI‚ Roll No: 1211MBA0476: Reg. No: 68212100123 ) Need for the Study: The scope of the project report is to study the level of satisfaction of the customers with Bharti Airtel services. Every company wants the feed back of their customer about the product‚ price‚ service and promotional activities in order to know the customer attitude towards its product. The consumers were to
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‘Customer service has become a lost art in our society.’ (Zimmerer and Scarborough‚ 2005). According to (Zimmerer and Scarborough‚ 2005) many companies today are rediscovering the fact that customer service is an essential part of doing business. Providing incomparable service and not necessarily low prices is one of the most effective ways to attract and maintain a growing customer base. According to (Robbins and Judge‚ 2007) most organizations today are trying to create a customer responsive culture
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ECONOMICS AND BUSINESS ADMINISTRATION Henna Sarkkinen THE ROLE OF SOCIAL MEDIA IN CUSTOMER COMMUNICATION IN BUSINESS-TO-BUSINESS MARKETS Master’s Thesis Department of Marketing September 2009 UNIVERSITY OF OULU ABSTRACT OF THE MASTER ’S THESIS Faculty of Economics and Business Administration Unit Department of Marketing Author Supervisor (s) Sarkkinen Henna Title Salo J. Professor The role of social media in customer communication in business-to-business markets Subject Type
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Customer Care In todays competitive environment‚ the issue of customer relations has become ever more important. With such wide choices available to the customer‚ the slightest dissatisfaction can easily result in customer taking their business else where. There are many methods available for an organisation to establish and maintain positive relationships with customer to help them retain their business. Communication is one of the most important methods as it covers many aspects of customer
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are having trouble meeting performance expectations because they are unable to differentiate their business‚ reach customers likely to respond to new sales opportunities or make the most of their valued staff. Banks that define and implement solutions to these challenges are those that will successfully compete and thrive into the future. This paper examines the strategic role of the contact center in retail banking‚ and how it can deliver the increased revenues and cost savings that will
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BUS 324 Services Marketing Group Assignment 2: Literature Review Emirates Airlines Done By: Sheela Mehta Date: 14/11/2012 Literature Review on Customer Service Management Introduction One among many of the definitions given to customer service by Jay Kandampully (2012) in his book “Service Management: A New Paradigm in Retailing” are “Customer Service is a series of activities designed to enhance the level of customer satisfaction- that is‚ the feeling that a product or
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Case: A California Auto Club Reengineers Customer Service 1. Describe the customer service process at CSAA and discuss the different phases of the reengineering effort. The new customer service is called “member service consultant”. 80% of the customers’ problems are going to be solved by their new system. The system made by three separate systems. The linked data would respond to most members on the spot. The “preliminary phase” was designed to find “quick his”‚ it was to authorize
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understand the Customers opinion and Satisfaction level of Mobile Services of BSNL in East Godavari District‚ researchtitled“A STUDY ON CUSTOMER SATISFACTION FOR BSNL MOBILE SERVICES IN RAJAHMUNDRY REGION”has been conducted. 1.2 Importance of the Study In today’s competitive business world and challenging economy‚ retaining your customer base is critical to your success. If you don’t give your customers some good reasons to stay‚ your competitors will give them a reason to leave. Customer retention
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(1.03) SERVICE QUALITY AND CUSTOMER SATISFACTION IN PUBLIC TRANSPORTS Filipa Fonseca1) Sofia Pinto1) Carlos Brito2) 1) Faculty of Economics and Management‚ Catholic University of Portugal‚ Portugal 2) Faculty of Economics‚ University of Porto‚ Portugal Abstract: The objective of the paper is to identify the determinants of service quality as well as its impact on the satisfaction of public transport commuters. The paper explores the relationship between service quality and customer satisfaction
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