Journal of Marketing Management‚ 2006‚ 22‚ 643-669 Markus Wohlfeil1 and Susan Whelan2 Consumer Motivations to Participate in Event-Marketing Strategies As part of the Adidas goes street-campaign‚ the Adidas Predator Cup was a fun-soccer tournament designed to "reconnect the youth in Germany with Adidas and the soccer sport by enjoying the pure fun‚ freedom and personal happiness of playing an informal soccer match with friends". Despite knowing that the Adidas Predator Cup was designed to
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1. Identify and describe one major historical event you feel had a key effect on the development of nursing. One major events that had a historical key effect on the development is nursing was nursing care provided during the Civil War. Harriett Tubman (underground railroad) and Sojourner Truth (provided care for the wounded soldiers of the union army were African American women who were active in the early of the women’s movement. (Blais & Hayes‚ ‚ 2011). Blais‚ K.‚ & Hayes‚ J. (2011). Professional
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ORGANISING AN EVENT – TOP TEN POINTERS Event management and organizing is one of the fast growing professions in today’s world. Taught as a seperate subject and imparting knowledge about event management has lead to a lot of awareness about how tedious organizing and event could be. People are taking up event management as a profession because it not only requires a sharp‚ creative and an alert mind‚ but it also shows how good you can be as a leader and how well one can work within a team. Event management
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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Event management is the part of project management‚ including festivals‚ event and conference. Event develop be come our central of culture. Nowadays industry of event has including Olympics Game‚ company annual meeting‚ festival celebrations‚ personal and organization celebration. Allen‚ O’Toole‚ McDonnell and Harris (2008) have point out that ‘governments now support promote event as part of their strategies for economic development‚ nation building and destination marking’. Event industry is an
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Event-marketing As we know company marketing strategy is built on entirely standard set of tools: mass advertising in the media‚ participation and organization of events‚ sponsorship‚ PR support‚ promotions‚ direct marketing‚ etc. Nowadays event marketing being out of the common mix of ATL BTL and PR is becoming increasingly popular. That’s why it immediately affects several communication channels and successfully complements opportunities to the above established instruments of direct
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Today major sporting events such as the Olympics and World Cup are being held around the world. Hence to accommodate international athletes‚ such sporting events have to be organized in large cities having state-of-art facilities. Hosting sports events certainly benefits the host nations which is evident by the intense bidding to bag the rights to host one. Major sporting events bring more to a city than fan excitement. In addition to the thrills of game action‚ these events funnel millions of dollars
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Let’s look at some of the key advantages of the proprietary corporate event. • When creating a proprietary corporate event‚ the marketer has nearly complete control of the customer’s experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. • Corporate events are an excellent venue for relationship building with key customers‚ from end-users‚ to technical personnel‚ to purchasing officials‚ to senior executives
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the size‚ form‚ and content of events in this context: explain how the various events are classified and why (think globally) Business Events: Business events can come in all shapes and sizes; both public and private‚ from a grassroots computer-swap-meet in one’s locality to international trade conventions and car shows in exhibition centres. If there is a product‚ there is a business event to promote it. A business event is an umbrella term for any event where the aim is to “...enhance
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location‚ date attended‚ the attendees‚ and your initial reaction upon arriving at there. Provide specific information and a description of at least two pieces (e.g.‚ art‚ exhibits‚ music‚ etc.). Provide a summary of the event and describe your overall reaction after attending the event.
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