with luxury‚ high price‚ or high quality goods. A luxury brand is associated with sophistication (1 out of 5 brand related dimensions). Brands that are considered upper class and charming‚ high in sophistication dimension scale: E.g Cartier‚ Rolex are well- known luxury brands. Mercedes- Benz would be one of the few that consumers will think of a luxury automobile brand. How is it different from a regular‚ mass market brand? Regular mass market brand do not have or has very
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UNIVERSITI TEKNOLOGI MARA PERLIS SEMINAR ON PROCESSING AND MARKETING OF MARINE PRODUCT Titled: SMOKED AQUA ENTERPRISE PROPOSED BY : R B Kennedy Enis Amin Hairy Mohd. Hassan EVALUATOR : Miss Rosnani Nazri DATE : 9 October 2010 CHAPTER 1 INTRODUCTION 1.1 Name of company The name of our company is Smoked Aqua Enterprise. 1.2 Form of company Smoked Aqua Enterprise is form of partnership
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What is a Marketing Plan? A Marketing Plan is a document that presents recommendations to fulfill a company’s marketing strategy. It should describe what you want to accomplish overall and what precisely needs to be done to get there: your objectives‚ strategies and tactics. Though your marketing plan is mainly written by your marketing department‚ the best marketing plans are developed using cross- functional teams – this way one might be sure that no critical factors will get overlooked
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insurance to customers 50+ years old. Diesel – casual wear/dance wear Radio stations that only play specific types of music such as Classic FM or locally‚ Ocean FM (music from the 1970’s to today) Selling products aimed at the wealthy – Cartier or Rolex Specialist sports equipment – Berghaus‚ North Face Advantages of Niche Marketing 1. A niche market is a ‘safe haven’ for small firms. Small firms find it difficult to compete with large‚ national or multi-national firms. Large firms
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do not have any competition helps because that is the only place residents and customers can go to for that type of enjoyment in the area. In the next few years Wild Water’s can anticipate to be affected by all of the elements of both the macroenvironment and the competitive environment. The element of laws and regulations is present because Wild Water will need some expensive safety upgrades due to new state safety laws. The element of the economy is affected because with new competition they
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of the young and consumerist Indians. Indian watches market was for long dominated by public sector organisations like Hindustan Machine Tools Ltd. (HMT). But now it is being dominated by private sector enterprise like Fast track‚ Titan‚ Sonata‚ Rolex‚ Timex‚ Omega along with foreign entities jostling for display space in the smallest of shops selling these products. Many watch make3rs have made significant inroads in the industry and others are in the process of establishing themselves‚ currently
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Table of Contents Executive summary 2 Introduction 2 PART 1: CURRENT SITUATION ANALYSIS 2 I. ASIAN WRISTWATCH MARKET 2 II. TISSOT INDUSTRY 3 1. History 3 2. Sales analysis 4 3. Marketing and sales 5 III. PROBLEM 6 1. Viet Nam Environment 6 2. Swot Analysis 7 3. Unique Selling Proposition (USP) 9 PART 2: RECOMMENDATION 9 I. Growth opportunities of Tissot 10 II. Market Segmentation - Positioning of New wristwatch. 11 1. Segment Targeting 11 2. Positioning 12 III. Selected
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With the declaration of Martial Law‚ President Marcos popularized the New Society which he claimed was envisioned to carry out a meaningful social change. In order to create a positive image in the public consciousness as well as in the local and foreign media that he was serious in effecting these changes‚ he initiated the following: 1. Dismissal from office of civil servants who were found guilty of corruption and abuse of authority; 2. Punishment of drug pushers; 3. Setting curfew to solve worsening
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Gap Inc.: Has the Retailer Lost Its Style? Review of the Case Study ‘Gap Inc.: Has the Retailers Lost its Style?’ in the field of Management Consulting. Due to the lack of Internet in the first and partially in the second week‚ our analysis is primarily based on the case study itself. Hereby a structural overview of the presentation is given‚ allowing to follow the division of contents. The presentation is organized into six chapters. Chapter one gives an introduction to the general facts about
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Consumer Behavior Assignment 1 | Attitudes As consumers‚ each of us has a vast number of attitudes toward products‚ services‚ advertisements‚ direct mail‚ the Internet‚ and retail stores. Whenever we are asked whether we like or dislike a product‚ a service‚ a particular retailer‚ a specific direct marketer‚ or an advertising theme‚ we are being asked to express our attitudes. Within the context of consumer behavior‚ an appreciation of prevailing attitudes has considerable strategic merit
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