Behavior Science in Organization Intake: UC2F1310IBM Module Name & Code: BM060-3.5-2-BSO Lecturer Name: CHIA SU AIE Hand in Date: 20/12/2013 Name: Shen JiaYing TP: TP032060 Table of contents 1. Introduction 3 2. The failure reason to motivate employees 3 2.1The reason from Frederick Herzberg ’s two factor theory 3 2.2The reason from Maslow ’s Hierarchy of Needs 4 2.3 The reason from McClelland three needs theory 5 2.4 The reason from The reason from MC Gregory’s theory 6 3. How to
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interdependence of business‚ political and social issues‚ effective management requires an understanding of not only the processes inside a company but also of the interaction of business‚ government and civil society. This course considers business’s macroenvironment‚ consisting of the three key segments of business‚ government and society‚ and examines each segment on its own followed by an exploration of their interaction. An ethics and responsibilities approach is used to develop a number of key issues
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Executive Summary This report is commissioned to examine what marketing factors affect on organizations‚ so it provides an analysis of watch industry in Australia such as growth of watch industry and market share of major companies. Also‚ relevant data such as marketing strategy of organization‚ competitors‚ and customers in terms of microenvironment and political and demographic factors in terms of macro environment are identified and evaluated. Furthermore‚ results of data analyzed show that
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MARKETING ESSAYS 236 – Product and service classifications Products and services wide range‚ whether for personal use or business. Tangible‚ intangible. Depend on function they serve. Can be raw‚ unfinished or final goods. Generally classified depending on domestic use (final) or conducting business (further processes) Organisation‚ person‚ place and idea (IS) marketing OPPI Organisation marketing - Activities to sell the org Create‚ change‚ maintain the attitudes and behaviour s of target
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1. Many luxury good firms such as Faber Castell (writing instruments‚ art material)‚ Rolex (watches)‚ Gucci (bags‚ fashion)‚ Versace (cloth‚ fashion)‚ Hermès (bags‚ fashion) were family business for several generations. Why was family ownership historically dominating in the luxury industry? Family ownership has historically dominated the luxury industry for want of maintaining the organizational culture—its adherence to certain values that are deemed too important to dilute with the introduction
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1a) Price elasticity of demand (PED) measures the degree of responsiveness of the quantity demanded of a good to a given change in price of the good itself‚ ceteris paribus. It is found by taking the percentage change in quantity demanded of good X divided by the percentage change in the price of good X. The numerical value of the price elasticity of demand is always negative due to the inverse relationship between quantity demanded and price as stated in the law of demand. When we interpret
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02.10.2012 Target Marketing Process (STP) Identify markets with unfulfilled needs Segmentation‚ Targeting and Positioning Albert CARUANA Ph.D. Determining market segmentation Selecting market to target Positioning through marketing strategies Customer-Oriented Marketing Strategy • Segment market: – Divide larger market into groups of people with similar demands and responses. Market • Generic definition: A market is a group of people with purchasing power who are willing
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Switzerland An Economic Overview Abstract Switzerland is one of the most prosperous countries in Europe. With a stable government‚ sound economy and highly skilled labor force and strong tourism‚ Switzerland is driving force in the world economy. However‚ in the coming years Switzerland will face three challenges that threaten their positive economic outlook‚ they are 1) agriculture protectionism‚ 2) Non membership in the EU and 3) aging population. This paper takes a brief look at these
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Consumer Buying Behaviour Group Members Name Id Md. Shafkat Islam 18 A.N.M Shamsul Arefin 23 A.M.M. Habibul Mustafa 37 Md. Delwar Hossain Mazumder 38 2 About WRIST WATCH market in Bangladesh… • Watches are no longer just time-keeping devices. • Going beyond its generic role‚ wrist watches now focus on performing a voguish role as a fashion accessory that help in making a self-expressive style statement. • From being a “Need”‚ wrist watch has turned to become a “Demand”. • The Bangladeshi
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Reflective Thinking | TB&E Model Product 27. Evan Zimmermann loves watches. He collects vintage Rolex sport models made between 1950 and 1960. He paid $1‚500 for his first watch in 2000. Now‚ the watch is worth $15‚000. For Evan‚ the vintage watches are an example of a(n) _____ product. a. specialty b. consumer c. convenience d. business e. unsought ANS: A The fact that Evan will only purchase the vintage Rolex sports watches made between 1950 and 1960 shows that the watches are a specialty product. PTS:
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