adidas: Women are the future of sport Authors: Sylvie HERTRICH‚ Ulrike MAYRHOFER and Ewan ORMISTON 2011 (Originally published in French‚ 2007) This case study was developed in close collaboration with the senior management of adidas. The authors would like to thank Madame Isabelle MADEC‚ Chief Executive of adidas France‚ for her valuable assistance during the development of the case. © CCMP 2011 Institutions: EM Strasbourg Business School‚ University of Strasbourg; IAE Lyon‚ University Lyon
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were flat. Nobody really knows who invented skateboarding‚ people just had similar ideas. People would take the wheels off of roller-skates and attached to a two by four. They realized that skateboarding could recreate the feeling of riding a wave. It was during this time that modifications were made to the trucks making it easier to move around. By 1959 the first Roller Derby Skateboard was for sale. In the early 1960’s a lot of companies started making skateboards inspired by surfing. Skateboarding
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general have several hobbies‚ even if they think they have none‚ or no spare time at all. Some of them are fond of normal sports like: football‚ tennis‚ basketball‚ hockey or gymnastics; and some people like extreme sport‚ for instance snowboarding‚ roller-skating‚ bungee jumping. Sports are not only hobbies people have. The bug of watching TV all day bites many persons‚ and some are found of listening music‚ cooking‚ reading books and newspapers or even eating. We can say that the pleasure id the
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Originally‚ the skateboard was first developed around the 1930’s from children who were bored and searched for a better use of their old roller skates. Skateboarding did not become more recognized until about the late 1950’s by Californian surfers. Surfers saw “the movement and balance needed to stay on one were similar to those required in surfing” (Davis 10)‚ so possibly skating on land could be used as a kind of alternative surfing on days when the waves were too flat. This movement of surfers to skaters
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agency in Prague. Because of my job and my desire for self-improvement‚ I studied Business Institute with a focus on marketing and communication at the same time. After graduation I was Awarded the title BBA. My favorite sports are table-tennis‚ Roller-skating‚ swimming & ice-hockey. When I don’t have anything to do‚ I love to watch animal planet or discovery channel or I spend some time studying Chinese language which I have studied for almost 5 years. I also like traveling‚ cooking‚ going out
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gave skateboarding a direction that would influence everything to come‚ from maneuvers and style‚ to terrain‚ fashion and attitude. It was during this time that modifications were made to the trucks making it easier to maneuver. By 1959 the first Roller Derby Skateboard was for sale. 1960’s In the early 1960’s companies such as Larry Stevenson’s Makaha and Hobie Alter’s Hobie began to mass-produce the first true surfing-inspired skateboards. Some of the early proponents of surf-style skateboarding
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at this sport is absolutely ridiculous. When talk about hard work and dedication‚ you definitely need it to play this sport. I’ve tried ice skating before and it really didn’t turn out to well‚ so I’ll just leave it to the professionals. Even though I’m a bad ice skater‚ I play a mean game of street hockey. Street hockey is just like ice hockey but on roller blades‚ at least I can skate on those. I like the flow of hockey when it comes
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times per week for 30-45 minutes | Aerobic exercises | Brisk walking‚ jogging‚ cycling‚ dancing ‚ swimming | Regularly‚ 3-5 times per week‚ 30-45 minutes or longer | Recreational activities | Ballroom dancing‚ badminton‚ basketball‚ tennis‚ skating/roller blades | Regularly‚ 3-5 times per week‚ 30-45 minutes or longer | Regular exercise burns off energy thereby assisting weight control or reduction. It helps improve blood circulation‚ muscle tone and the efficiency of heart and lungs. It also
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potato sacs his damsel the gag is clearly working on the bigger picture of getting them back to their allies. Without this gag the story can not move forward as smoothly. In comparison to more random scenes within Charlies’ Modern Times such as his roller skating scene within the department store. Though comedic it is not intertwined within the
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Exam: 986028RR - WORD USAGE When you have completed your exam and reviewed your answers‚ click Submit Exam. Answers will not be recorded until you hit Submit Exam. If you need to exit before completing the exam‚ click Cancel Exam. Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break‚ so be sure that you have seen the entire question and all the answers before choosing an answer. 1. Which of the following sentences
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