THE CLIENT BRIEF A best practice guide to briefing communications agencies Joint industry guidelines for young marketing professionals in working effectively with agencies FOREWORD “FORGET‚ JUST FOR A MINUTE‚ THAT YOU ARE BRIEFING AN AGENCY. INSTEAD‚ PRETEND YOU ARE STANDING ON THE BANK OF A RIVER ABOUT TO BUILD A BRIDGE.” Around you are architects‚ builders‚ all sorts of different experts that you have hired to help you. They might all come from different specialist companies
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Learning Style: Using Multiple Intelligences Scoring • Logical-mathematical Intelligence: • Verbal-linguistic intelligence: • Interpersonal intelligence: • Intrapersonal intelligence: 2 • Musical intelligence:2 Brief Interpretation: In general‚ my score seems avarage. In my opinion‚ I thinks my score at logical-mathematical intelligence would be more higher. I’d rather to refer and interested in things that’s rational and logical. When I learn‚ the picture‚ graphs
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Suman Siva Prof. Jeong Chun Phuoc 012014111647 Assignment 2 – Weekly Case Law Critique WEEK 2 CASE LAW ON DONOGHUE V STEVENSON (1932) Summary On August 26th 1928‚ Donoghue (plaintiff) and a friend were at a case in Glasgow‚ Scotland. Her friend ordered / purchased a bottle of ginger beer for Donoghue. The bottle was in an opaque bottle (dark glass material) as Donoghue was not aware of the contents. After‚ Donoghue drank some and her friend lifted the bottle to pour the remainder of the ginger
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John Grisham: the Pelican Brief Summary: Two Supreme Court Justices‚ Rosenberg and Jensen‚ are murdered. Darby Shaw starts an investigation in different libraries for some days and opens a file about her theory why Rosenberg and Jensen could have been killed. She thinks that Victor Mattiece is responsible for the two deaths because Rosenberg and Jensen prevent him of gaining the oil in South Louisiana and in fact‚ her theory is completely true. Characters: · Darby Shaw: She is a 24- year- old girl
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The case of Miranda v. Arizona dealt with the question‚ “Does the police practice of interrogating individuals without notifying them of their right to counsel and their protection against self-incrimination violate the Fifth Amendment?” This case started in 1963‚ when Ernesto Miranda was arrested in Phoenix‚ Arizona for robbing $8 from a bank worker‚ and was charged with armed robbery. He already had a record for armed robbery‚ and a juvenile record including attempted rape‚ assault‚ and burglary
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Case Brief Miranda v. Arizona Citation: 384 U.S. 436‚ 10 Ohio Misc. 9‚ 86 S. Ct. 1602‚ 16 L. Ed. 2d 694 (1966) Brief Fact Summary: Self-incriminating evidence was provided by the defendants while interrogated by police without prior notification of the Fifth Amendment Rights of the United States Constitution. Synopsis of Rule of Law: Authorities of the Government must notify suspects of their Fifth Amendment constitutional rights prior to an interrogation following an arrest. Facts: The Supreme
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[pic] Controlled Start Up Project Brief Template & Notes Controlled Start Up: Project Brief The Project Brief The Project Brief is required to enable a project to progress from a good idea or Feasibility Study to a formal request to the Project Board. The contents of the Project Brief will eventually be expanded into a Project Initiation Document (PID)‚ which contains the detailed project plan. However‚ this will only occur if the Project Board believes that
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*Brief History of Windows After reading the January 1975 issue of Popular Electronics that demonstrated the Altair 8800‚ Gates contacted Micro Instrumentation and Telemetry Systems (MITS)‚ the creators of the new microcomputer‚ to inform them that he and others were working on a BASIC interpreter for the platform. In reality‚ Gates and Allen did not have an Altair and had not written code for it; they merely wanted to gauge MITS’s interest. MITS president Ed Roberts agreed to meet them for a demo
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STARBUCKS MKTG408 Professional Application You are continuing to work with the same business used in the Units 1 and 2 Individual Project. In the U2 IP‚ you began developing ideas for a new campaign. This week you will begin writing a creative brief. Part 1: Background Analysis Based on your U1 situation analysis‚ analyze critical issues facing the company that could be addressed in an IMC campaign. List and analyze the top 3 critical issues. Determine what issue must be addressed
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The Bintel Brief is a column in the Jewish Daily Forward‚ which was formed in 1906. During this time many Jewish immigrants have suffered a great deal of depression and anxiety because of being Jewish. Often separated from family and bewildered by life in a new country‚ thousands of Jewish immigrants wrote to the offices of the Jewish Daily Forward. Nothing like existed in the homeland. It seemed so American‚ so up-to-date‚ and so very needed. It was an advice column for the new Jewish immigrants
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