Case #3: Rosetta Stone 1. By going public Rosetta Stone would be able to obtain the capital required to expand the business and enter new markets. Another advantage of going public is the ability for Rosetta Stone to increase its brand’s image‚ awareness‚ and reputation. An IPO could be a good move because of the increased globalization occurring that has led to more and more people learning needing or wanting to learn different languages. Going public as the economy is just coming out of its recession
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As I was reading the "Riddle of the Rosetta Stone"‚ I came to the conclusion that the author‚ James Giblin‚ gave his readers effect information about the history of the Rosetta Stone. He tells his readers of the beginning of finding the stone by chance in Egypt‚ and the whole journey of scholars making many mistakes to try to find what the hieroglyphs on the stone said. James Giblin would use effective details when first off describing the stone‚ "It is roughly the size of a tabletop- three
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historians who journeyed along with the army. But‚ of all the discoveries made‚ the most important was the Rosetta Stone‚ the key that unlocked the ancient marvel of Egypt. What is the Rosetta Stone is? The Rosetta stone is a very important artifact that was discovered during the French invasion of Egypt in the year 1799. You may ask why this is important. Well because of the Rosetta Stone‚ the historians and scientists now understand ancient Egyptian hieroglyphics. Previous to the discovery
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The Rosetta Stone‚ an ancient slab of black basalt‚ seems unimportant behind glass in its new home. When inspected‚ multiple inscriptions can be seen‚ three different sections. The biggest mystery was the Egyptian hieroglyphs‚ the unknown language. However‚ this mysterious riddle stone was the key to unlocking ancient Egypt’s history. The riddle of the Rosetta Stone was not discovered until 1799‚ by then the sacred carving’s meaning had been forgotten. Discovered in a ruined wall‚ the Rosetta
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Cracking the Code of Rosetta Stone According to BBC’s documentary ‘Ancient Egypt - The Mystery of the Rosetta Stone‚’ the Rosetta Stone was found by French soldiers after invading Egypt in 1798. This stone was unique because it had carved writings in three different scripts: Hieroglyphic‚ Demotic‚ and Greek. The oldest writings were the ancient Egyptian hieroglyphs. No one understood these mysterious writings. Were they were just symbols‚ letters‚ or words? Finding this stone; while a great discovery
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Case study—JetBlue airways IPO valuation Introduction: As a leader of airways industries‚ JetBlue is successful because of professional services and a good management team. In 2002‚ JetBlue became a public company. Despite the fact that US airline industry had witness 87 new airline failures over the previous 20 years‚ Jetblue overcame difficulties and expressed confidence in the bright future. Before going public Before going public in 2002‚ JetBlue has outstanding advantage in the whole
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JetBlue Airways IPO Valuation Summary In July 1999‚ David Neeleman announced his plan to launch a new airline that would bring “humanity back to air travel.” Despite the fact the airline industry had 87 new-airline failures in U.S. over the past 20 years. Neeleman’s plan convinced a group of investors and quickly raised $130 million from venture-capital community. This is the way JetBlue Airways established. With its strong capital base‚ JetBlue acquired a fleet of new Airbus A320 aircraft and focused
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Running Header: JetBlue Airways IPO Valuation JetBlue Airways IPO Valuation Borislav Belenov‚ Wade Brashear‚ Jamie Clausen‚ Paul Collier‚ Nicole Hagan and Melissa Lein Managerial Finance Chadron State College Professor Steve Stoner May 2009 David Neeleman is the founder of JetBlue Airways‚ which began under the name of “New Air” in 1999. Many JetBlue executives were previously employed by Southwest Airlines‚ a competitor in the area of low cost travel. However‚ Mr. Neeleman’s vision was
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1 Executive Summary This report discusses whether and how JetBlue should list its shares on public from several angles. Two principal incentives prove that the IPO process could be inevitable‚ even without an optimal offering price‚ and valuation models including multiples comparison and income analysis imply the firm may be underpriced. Given the situation and all assumptions‚ an increment in either offering size or price is suggested. 2 SWOT and Background JetBlue started by following Southwest’s
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To: JetBlue Management Team From: Subj: JetBlue IPO Price Recommendation Date: April 11‚ 2002 Introduction JetBlue is a company that was founded on not accepting the status quo with regard to how airline travel is “supposed to be”. Recent history shows that low-fare airlines are gaining momentum‚ and JetBlue’s business model sets us apart- our fleet is newer‚ more reliable and efficient. We offer the lowest cost per available seat mile than any other U.S. airline‚ and we do it while maintaining
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