Sunsilk http://www.unilever.co.uk/brands/personalcarebrands/sunsilk.aspx http://www.unilever.com.my/brands/personalcarebrands/sunsilk.aspx Originally launched in the Netherlands in 1956‚ Sunsilk provides haircare solutions in 80 countries around the globe. No matter the hair type or problem‚ we have the products and the know how to make your hair feel and look beautiful. Our passion in life is to help women celebrate looking beautiful everyday‚ anywhere. Bad hair days are history Take on life
Premium Hairdressing Hair care Advertising
What is marketing and how do you feel that marketing will assist you in your career?’ Marketing has a broad definition‚ defining market as a definite concept is difficult .Marketing is how a product gets from an intellectual idea to an individual‚ person or a business .Many different steps require accomplishment to transform an idea to a product that someone are willing to pay and make profits for the seller using various advertising tools such as TV‚ radio‚ magazines and direct sales to tout capabilities
Premium Marketing
Overview of Marketing and Branding Products of Bharat Petroleum Corporation Limited Overview Bharat Petroleum offers a full range of Automotive Engine Oils‚ Gear Oils‚ Transmission oils‚ Specialty Oils and Greases. The correct usage of these Lubricants of right quality ensures prolonged and trouble free vehicle operation‚ providing maximum benefits to the users of present day modern vehicles. Overview In line with the economic liberalisation in India‚ Lubricants was the first downstream Petroleum
Premium Petroleum Lubricant Maharashtra
African Journal of Business Management Vol. 5(8)‚ pp. 3410-3423‚ 18 April‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the
Premium Airline
Contents Introduction 2 Literature review 2 Branding 2 Packaging 2 Labeling 2 Branding‚ packaging and labeling as labeling as strategies to face stiff market competition today 3 The benefits of branding : 3 Memorability 3 Oyalty 3 The benefits of packaging 5 Function 5 Attraction 6 Promotion 6 Facilitates Purchase Decision 6 Differentiation 6 The benefits of labeling 7 Control 7 Branding 7 Structural 7 Value 8 Conclusion 8 Introduction Competitive market
Premium Brand Branding Brand management
Budapest MBA DISSERTATION SUMMARIES The role of corporate branding in Serbian mobile phone operator market Gajo Vanka MBA Course in Agribusiness and Commerce Subsidized by the European Union TEMPUS CD_JEP 40067-2005 at University of Belgrade Key words: Corporate branding‚ Services & Quality‚ Loyalty & Trust‚ Price‚ Switching and Mobile Network service providers Purpose This research is carried out to know the role of corporate branding in mobile phone network along with different influencing
Premium Cellular network Mobile phone
HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
Premium Brand Brand management Branding
Effective branding is one of the important element for the Fiat and Chrysler to adopt in short and long terms. There are few recommendations for both companies to improve their brand images in world market. The first recommendation is the companies should differentiate and position the brand effectively. Before embarking on brand building‚ the companies have to take time to differentiate it so that the companies able to attract attention and stand out from competitors. To differentiate the brand
Premium Brand
Mal J Nutr 14 (1): 25 - 39‚ 2008 Food Consumption Patterns: Findings from the Malaysian Adult Nutrition Survey(MANS) Norimah AK1‚ Safiah M2‚ Jamal K3‚ Siti Haslinda4‚ Zuhaida H5‚ Rohida S6‚ Fatimah S3‚ Siti Norazlin2‚ Poh BK1‚ Kandiah M7‚ Zalilah MS7‚ Wan Manan WM8‚ Fatimah S2 & Azmi MY9 1 2 3 4 5 6 7 8 9 Department of Nutrition and Dietetics‚ Faculty of Allied Health Sciences ‚Universiti Kebangsaan Malaysia‚ Jalan Raja Abdul Muda Aziz‚ 50300 Kuala Lumpur‚ Malaysia Nutrition Section‚ Family Health
Premium Food Milk Nutrition
ZIMBABWE TOURISM BRANDING IN PERSPECTIVE: CAN THE UNDISCOVERED TOURISM GEMS BE THE PANACEA TO DESTINATION COMPETITIVENESS? Mirimi Kumbirai1 ‚ Shumba Keron1 ‚ Chiutsi Simon1 ‚ Hurombo Brighton1 ‚ Mangwiro Marvellous2 1 Department of Travel and Recreation Management‚ Chinhoyi University of Technology‚ Zimbabwe. 2 Department of Hospitality and Tourism‚ Chinhoyi University of Technology‚ Zimbabwe. *Corresponding author‚ e-mail: kmirimi@yahoo.com or kmirimi@cut.ac.zw Abstract The macro-economic
Premium Tourism