Keller- Best practice cases in branding Kevin Lane Keller (born 23 June 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall‚ 1998‚ 2002 & 2008)‚ a widely-used text on brand management. The book is focused on the "how to" and "why" of brand management‚ this strategy guide provides specific tactical guidelines for planning‚ building‚ measuring‚ and managing brand equity
Premium Brand management Business school Management
CASE 1 : WYNN RESORTS Question 1 : What are Wynn Resorts’ distinctive resources and competencies ? Wynn Resorts Limited is a company which operates in casino and gambling industry in the US and Macau. It was created by Steven Wynn and made intitial public offering on NASDAQ on Octorber 25‚ 2002. The company own Wynn Las Vegas Resorts & Country Club‚ Encore at Wynn Las Vegas in the US and in Macau‚ the company have Wynn Macau Resorts and Encore at Wynn Macau. It is undeniable that one of
Premium Hotel Las Vegas Strip Casino
protect consumer welfare. NCAA v. Board of Regents of University of Oklahoma * S.C. established an analytical framework for applying antitrust law to the sports industry. * The “competition itself” is the product that sports offers to customers. * Restraints on competition are essential if the product is to be available at all. * The integrity of the product cannot be preserved except by mutual agreement. * Needs to be a uniform set of rules and governing body to ensure
Premium Major League Baseball Cartel Trust
CAMPUS A THESIS PROPOSAL ON DEISGNING RECREATIONAL TOURIST RESORT FOR PARTIAL FULFILLMENT OF REQUIREMENT FOR THE COMPLETION OF BACHELORS DEGREE IN ARCHITECTURE SUBMITTED TO: PROF. DR. SUDARSHAN RAJ TIWARI THESIS COORDINATOR SUBMITTED BY: BISHWODEV BHATTARAI 064/B.ARCH./208 DATE: DECEMBER 16‚ 2011 Thesis Proposal on Designing Recreational Tourist Resort TABLE OF CONTENT 1. BACKGROUND 2. INTRODUCTION 2.1 WHAT IS RESORT 2.2 RESORT SCENARION IN NEPAL 3. INTRODUCTION OF PROJECT 4. JUSTIFICATION
Premium Tourism
1) Fly Ash Brick Size Details : Size: [6"] :- 230 x 150 x 80 mm 230 x 150 x ( Up to 100 mm ) Size [4"] :- 230 x 110 x 75 mm 230 x 110 x 100 mm Can be available in other suitable sizes depending on the quantity. 2) Compressive Strength : Avg. 6 N / Sq.mm. ( As against 3.5 N/Sq. mm for handmade clay bricks ) 3) Water Absorption : 8-12 % ( As against 20 to 25% for Clay Bricks ) 4) Efflorescence : Nil 5) Density : 1700 Kg/m3 6) Weight: 230x150x80 mm ( Weight about 5.0 to 5.20
Premium Concrete Portland cement
Case study: Wynn Resorts Q1: What are Wynn Resorts’ distinctive resources and competencies? As the founder of Wynn Resorts‚ Steve Wynn‚ the CEO could be regarded as the first significant resource for the company. He has 30 years experience and passion in operating and managing casinos‚ and has built up essential relationship‚ contacts and liaison with government‚ enterprises and upper-society‚ which could not be achieved by every company and hence became the distinctive resource helping to stabilize
Premium Hotel Hospitality industry
Definition Essay Adventures in a Lifetime "An exciting or very unusual experience." This is how the English Dictionary defines the word adventure. Many people may define it in a different way‚ but not a single person is wrong. Adventure isn’t boring‚ nor is it exciting. It is but both at the same time‚ intertwining between the two. Adventure is exploring the unknown‚ and doing things a person isn’t normally comfortable with. But‚ it also doesn’t have to be hanging on a rope off the side of
Premium Atlantic Ocean Christopher Columbus Single person
Table of Contents 1) Introduction 2 2) Sensory marketing 2 3) The five senses 6 A) Sight 6 B) Hearing 8 The product 8 The point-of-sale 8 Advertising 9 C) Taste 9 D) Touch 10 The product handling 10 People-to-people contact 11 Thermal environment 11 E) Smell 11 The product’s scent 12 The atmosphere’s perfume 12 4) Examples 13 5) Opinion 15 6) Conclusion 16 7) Bibliography 17 1) Introduction I have decided to write
Premium Marketing Sense Perception
A Lifetime of Nourishment Nutrition is nourishment that the body needs to stay alive. It is a science that is constantly changing. The process of nutrition takes the food and utilizes it to help the body grow‚ repair and maintain. Proper nutrition and physical health go hand and hand. Nutrition is important for maintaining physical and mental health and well-being. When you are healthy you can reduce many health problems both physically and mentally. When you practice a healthy lifestyle
Premium Nutrition Health
Opportunity of a lifetime The metaphor‚ “When one door closes‚ another opens” is a famous quote by Alexander Graham Bell. When one door closes‚ this finishes the chapter of one aspect of their life. When another door opens‚ becomes an opportunity to start something new. An alternative metaphor that I’ve chosen is “If an opportunity doesn’t knock‚ build a door” presents as an opportunity waiting to happen. But one must work hard for the opportunity and should not expect the reward to happen easily
Premium