EMPLOYER BRANDING: AN INNOVATIVE APPROACH Introduction Headlines like RINL(Rashtriya Ispat Nigam Limited ) Personnel department gets ISO 9000 for its excellent services in Human resources‚ ‚ Standard charted bank employees to have5 days week‚ ICICI plans to recruit 30‚000 employees in coming year ‚ Accenture on course to hit 35‚000 headcount in India or launching of a completely a new Brand strategy .TCL a china based electronic company termed " Creative life "for global market or Infosys
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BM: CASE 3: A NEW MORNING FOR MOUNTAIN DEW Mountain Dew was launched in 1969. PepsiCo initially marketed Mountain Dew with the countrified tag line “Yahoo Mountain Dew! It will tickle your innards”. Since then‚ the drink has outgrown its provincial roots. After an unsuccessful attempt in the early 1980s to bring urban teenage drinkers to the brand by advertising on MTV‚ the company switched its focus to using outdoor action scenes in its ads. In the late 1980s‚ Mountain Dew posted double-digit
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Technology What Drives Customer Loyalty and Profitability? Analysis of Perspectives from Retail Customers in Ghana’s Banking Industry By: Daniel Nukpezah & Cephas Nyumuyo Supervisor: Prof. Anders Hederstierna [pic] Thesis for the Master’s degree in Business Administration Spring‚ 2009 ABSTRACT Customer loyalty as a concept is a critical
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Hotel and Resort Management Assignment Diploma Fall 2012 Title: Growing trend: Eco-resorts Tutor: Mr. Hailstones From: Katy Hui Man Ying Course: Diploma 2 Submission Date: Week 15 Word count: 1‚553 Table of Contents Introduction 3 Criteria of Eco-resorts 4 – 6 Benefits of Eco-resorts 6 – 7 Considerations on Eco-resorts 7 – 8 Conclusion 8 References 9 – 10 Introduction There are researches done by the United
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Green Mountain Resort Case Study Benjamin L. Martinez Davenport University Introduction Green Mountain Resort was initially constructed as an attractive amenity for home ownership in the Appalachians. Property owners received a membership to the resort and were offered a not only a home‚ but a lifestyle. The problem with this strategy was that Green Mountain was made for buyers and not vacationers. As it
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mountain stream flows down in a series of seven falls and flows through the center of the resort‚ feeding the swimming pools‚ and boating lagoon. The Mambukal Mountain Resort has many beautiful sites‚ both made by man and by Mother Nature. The Hot Springs with sulfuric soda water is one of them. Mambukal is also the home to 4‚000 fruit bats which live freely inside the resort. They say that at Mambukal Resort‚ there are already 3 endangered species of bats – the Philippine Flying Fox (Philippine Giant
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Islamic Branding – Brands‚ Islam and the New Muslim Consumer inShare WEBWIRE – Monday‚ July 12‚ 2010 Built on a bank of rigorous bespoke research conducted in key Muslim markets by TNS Built on a bank of rigorous bespoke research conducted in key Muslim markets by TNS‚ this study offers detailed branding recommendations on how to forge stronger bonds with the new generation of Muslim consumers‚ through every aspect of branding‚ from business practice and philosophy to visual identity and customer
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TITLE Soak Up Glorious Views And Sleep In Comfort At Celyn Resort Kinabalu LEAD PARAGRAPH Celyn Resort Kinabalu is just a short distance from the famous Poring Hot Springs in the Malaysian state of Sabah. It is also close to the UNESCO World Heritage Site of Kinabalu Park. The nearest town is Ranau. A great base for exploring some of Sabah’s spectacular natural delights‚ the property also offers incredible views of the surrounding areas and very comfortable rooms for a great night’s sleep. Wake up
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Profitability Ratios A class of financial metrics that are used to assess a business’s ability to generate earnings as compared to its expenses and other relevant costs incurred during a specific period of time. For most of these ratios‚ having a higher value relative to a competitor’s ratio or the same ratio from a previous period is indicative that the company is doing well. Gross Profit Margin A financial metric used to assess a firm’s financial health by revealing the proportion of
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A resort is a place used for relaxation or recreation‚ attracting visitors for holidays or vacations. Resorts are places‚ towns or sometimes commercial establishment operated by a single company. Towns which are resorts — or where tourism or vacationing is a major part of the local activity — are sometimes called resort towns. If they are by the sea they are called seaside resorts. Inland resorts include ski resorts‚ mountain resorts and spa towns. Towns such as Sochi in Russia‚ Sharm el Sheikh
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