"Rosewood hotels and resorts customer life time value calculations" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Better Essays

    Rosewood Hotels & Resorts

    • 1740 Words
    • 7 Pages

    Rosewood Hotels & Resorts 1 Running Head: ROSEWOOD HOTELS & RESORTS Rosewood Hotels & Resorts Rosewood Hotels & Resorts 2 Rosewood Hotels & Resorts is a collection of unique‚ one-of-a-kind luxury properties that are individually branded with the purpose of capturing what is unique about a given location. This strategy has been successful but now management believes that branding the hotels as a collective will increase customer visits between properties. Question #1- Why is Rosewood considering

    Premium Marketing Brand management Brand

    • 1740 Words
    • 7 Pages
    Better Essays
  • Good Essays

    ROSEWOOD HOTELS AND RESORTS CASE Strategic issues and problems: The following report will describe and analyze the case of a private hotel management company called “Rosewood Hotels and Resorts”. Rosewood hotels have 12 distinctive hotels worldwide with a strong brand image that makes each property unique. The dilemma found in this case is whether to keep the current individual branding strategy or create a corporate branding strategy‚ without undercutting the distinctiveness of each hotel. To

    Premium Brand management Branding Brand

    • 702 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels and Resorts Rosewood Hotels and Resorts L.L.C. is faced with a marketing dilemma; they want to increase multi-property guest stays with out diminishing the current brand images of their existing properties. In order to increase awareness of the other properties to those who are currently loyal to particular estates‚ Rosewood has considered adding a corporate brand title to all of its properties. The problem lies in whether or not this will “cheapen” the experience for those who

    Premium Hotel Hotels Hotel chains

    • 852 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Rosewood Hotels & Resorts: Branding to Increase Customer Profitability and Lifetime Value Background: Rosewood Hotels & Resorts are a private hotel management company for 25 years‚ headquartered in Dallas - Texas which have a global reputation of having unique luxurious hotels and properties. As of 2003‚ Rosewood had 12 hotels worldwide. 115‚000 unique guests stayed at Rosewood hotels. Major competitors are Ritz Carlton‚ Four Seasons‚ St. Regis‚ One & Only and Mandarin Oriental hotels under corporate

    Premium Brand management Brand

    • 507 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    • Assignment 1: Case Study – Rosewood Hotels Due Week 2 and worth 90 points Preparation: o Review the Rosewood Hotels & Resorts case study. o Visit the online Customer Lifetime Value Calculator  and go through each tab in the tool and spend time studying how some of the variables and assumptions affect the results in the Sample Problem. Write a 2-3 page paper in which you: o Discuss the pros and cons of the Rosewood Hotels moving from individual brands

    Premium Brand Brand management Branding

    • 2161 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Rosewood Hotels and Resorts is a business that has 12 establishments worldwide. Until 2004‚ the company has run an individual branding strategy; but recent events‚ such as the adoption of a new President and CEO‚ have the company considering a corporate branding strategy. Rosewood seems to have hit a roadblock with their current strategy; they are concerned that their guests do not fully understand the Rosewood brand. Rosewood believes if they are able to adopt a corporate brand‚ that their guests

    Premium Brand management Brand Hotel

    • 855 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Rosewood Hotels

    • 1710 Words
    • 7 Pages

    to foster customer retention and loyalty increasing cross-property usage. The number of multi-property guest stays should be increased to 10% from the 5% rate experienced during the last year. MARKETING SITUATION Problem situation: Rosewood brand was muted‚ not very well known but it was not clear what is the best corporate branding strategy without destroying the value of each individually branded hotel and loosing a customer. A new branding strategy proposing an increased customer profitability

    Premium Brand management Marketing Brand

    • 1710 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Rosewood Hotels

    • 1864 Words
    • 8 Pages

    Political Environment 3 c) SWOT analysis for Rosewood 5 III. PROBLEMS FOUND IN SITUATION ANALYSIS 6 IV. STRATEGIC ALTERNATIVES 9 a) Corporate Branding 9 b) Individual Branding 11 c) Selective Corporate Branding 12 PROPOSED BRANDING STRATEGY - SELECTIVE CORPORATE BRANDING STRATEGY 13 SUMMARY 15 APPENDICES 16 I. EXECUTIVE SUMMARY Rosewood Hotels & Resorts (Rosewood)‚ known for managing distinctive luxury hotels is considering a new brand strategy. Rosewood’s

    Premium Marketing Brand management Brand

    • 1864 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Rosewood Hotels

    • 963 Words
    • 4 Pages

    RoseWood Hotels & Resorts RoseWood Hotels & Resorts: Branding to increase customer profitability and lifetime value. Rosewood Hotels& Resorts(Rosewood) ‚ a private hotel management company started in 1979‚ that built a global reputation with iconic luxury hotels such as The Mansion and The Carlyle‚ became well known for its ability to enhance a property’s value by creating unique‚ one-of-a-kind properties with a small ultra-luxury residential style. But amidst this‚ the brand ROSEWOOD

    Premium Brand Brand management Hotel

    • 963 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Rosewood Hotel

    • 518 Words
    • 3 Pages

    Recommendation for Rosewood to improve CLV The fundamental Idea behind Customer Lifetime Value is to maximize profits per customer. While Rosewood does have loyal customers‚ these customers are limited to the one unique destination Rosewood hotel as they do not identify with Rosewood brand. Whereas the Rosewood strategy for individualistic properties based on the local area‚ local history and local staff has been successful in bringing in customers‚ it has failed in retaining customers. This can be related

    Premium Hotel Customer Customer lifetime value

    • 518 Words
    • 3 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50