Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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Project: Brand extension First semester By: Sanjana Jain (Post graduate diploma Luxury brand management) Title: Four seasons stretching itself into crockery line. Introduction: The project is about brand extension‚ it is a method of conceptualising a new product by using an existing brand name on a new product in a different category. A company using brand extension hopes to leverage its existing customer base and brand loyalty to increase
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Kimpton Hotels’ EarthCare program brings the business’s philosophy of environmental responsibility straight to its properties‚ starting with its pioneering Eco Floor at the Hotel Triton in San Francisco in 1994. Today EarthCare’s efforts include: * Using environmentally friendly cleaning supplies in all rooms. * Printing corporate collateral on recycled paper using soy-based ink. * Usring recycled paper for all printing property-wide. * Serving organic‚ shade grown‚ and/or fair trade
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Airbus’s New Support Strategy Values Customer Service Airbus is building a new support strategy where customers pay for a significant portion of purchased services with data collected during operations. In a press briefing last December at the aircraft manufacturer’s headquarters in Toulouse‚ France‚ executives from Airbus’s customer services team explained that rather than becoming a standalone business unit‚ integrated customer support can help make Airbus airplanes more attractive. In addition
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and define project scope or boundary of project is important to anticipate the time of completion. By a clearly defined scope‚ specified time will be assigning to develop each module in the application. From here can conclude that‚ virtual tour on hotel room needing more time in completion. By well-organized task and duration‚ the application will develop on time. PARADIGM Waterfall paradigm is important to note a large successful of projects development. Without the structure and organization
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Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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return to its normal pH - just one minute more than if it had been washed with only plain water! Hence the name‚ “Neutrogena.” Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth‚ he emphasized the transparency of the soap to clearly communicate its difference. In addition‚ he targeted sales to new distribution channels - department stores and better drug stores
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Liberty Baptist Theological Seminary Evangelism Vision: A Lifetime Change A Paper Submitted to Dr. Harold D. Bryant In Partial Fulfillment Of the Requirements for the Course Contemporary Evangelism EVAN 565 By Michael McKelvey 19 August 2011 What is the first thing that pops into your head when you think of evangelism? That’s scary! Am I going to be rejected? It’s not my spiritual gift! This paper explains the Great Commission and its relationship to evangelism on the vision and challenge of
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ABSTRACT EFFECTIVENESS OF THE "CHILDREN ACTIVITIES" HOTEL BANDUNG PAPANDAYAN LEVEL OF CUSTOMER SATISFACTION By: Chitra Adria Karyani NIM. 41805036 These essays under the guidance by Prof. Dr. J. M. Papasi The objective of these researched was to determined the effectiveness of activities “children activities” program Hotel Papandayan Bandung namely the level of customer satisfaction. By analyzing the credibility of PR activities and the content activities of the children and of
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