"Rosewood hotels resorts branding to increase customer profitability and lifetime value" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Better Essays

    Customer Lifetime Value

    • 1049 Words
    • 5 Pages

    Customer Lifetime Value (SMALL BOOK 167-177) * Customer lifetime value (CLV)‚ is the net present value of the cash flows attributed to the relationship with a customer. * The use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction‚ rather than on maximizing short-term sales. * Two approaches to CLV: * Disaggregate (“spreadsheet”)– Complex and cumbersome‚ but allows you to build in any assumptions

    Premium Marketing Time Profit

    • 1049 Words
    • 5 Pages
    Better Essays
  • Good Essays

    1. Why is Rosewood considering a new brand strategy? (12 points) The reason Rosewood is rebranding is so that they can get the same competitive advantage that their competitors are getting from repeat business. According to Exhibits 4 and 5 of the case study‚ their competitors are currently enjoying higher occupancy and growth rates—even competitors like OrientExpress‚ who were operating within a similar business model. Rosewood’s brand awareness was low‚ known mainly to those within the hospitality

    Premium Marketing Hotel Brand

    • 843 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels

    • 810 Words
    • 4 Pages

    Why is Rosewood considering a new brand strategy? What is the key issue that prompted them to rethink their brand strategy? Rosewood is considering a new brand strategy‚ because the individual branding strategy is not responding their objectives any more. Rosewood’s new president and CEO‚ John Scott is considering a new strategy to boost the company’s growth. The management team thinks that it is the right time to establish Rosewood as a corporate brand. A known corporate brand name will encourage

    Premium Brand management Brand Branding

    • 810 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Rosewood Hotel

    • 518 Words
    • 3 Pages

    Recommendation for Rosewood to improve CLV The fundamental Idea behind Customer Lifetime Value is to maximize profits per customer. While Rosewood does have loyal customers‚ these customers are limited to the one unique destination Rosewood hotel as they do not identify with Rosewood brand. Whereas the Rosewood strategy for individualistic properties based on the local area‚ local history and local staff has been successful in bringing in customers‚ it has failed in retaining customers. This can be related

    Premium Hotel Customer Customer lifetime value

    • 518 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Rosewood Hotels Essay

    • 690 Words
    • 3 Pages

    Rosewood Hotels and Resorts: Branding to increase Customer Profitability and lifetime value: * Concise executive summary: * Company overview: -Rosewood Hotels and Resorts part of the Hospitality consortium: Leading Hotels of the world → recognition among hotelier + brand promise -Rosewood H&R owns and manages 12 properties worldwide (1513 rooms) -Target market: guests looking for a unique and distinctive luxurious experience -Positioning: unique luxury hotels with a strong sense

    Premium Hotel Brand management Brand

    • 690 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Rosewood Hotel Case

    • 1134 Words
    • 5 Pages

    Case Study of Rosewood Hotels & Resorts Background: Established in 1979‚ Rosewood Hotels & Resorts‚ a privately held company‚ became known for its ability to enhance a property’s value by creating unique‚ one-of-a-kind properties that differentiated from other chain-like luxury competitors. In early 2004‚ to boost the company’s growth‚ Rosewood considered to implement a new branding strategy to establish Rosewood as a true brand with a global reputation for iconic luxury hotels. Problem Definition:

    Premium Brand management Brand Branding

    • 1134 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Facts of the Case Rosewood Hotels and Resorts is a private luxury hotel management company established in 1979‚ headquartered in Dallas‚ Texas. The first hotel managed by the company was The Mansion on Turtle Creek‚ opened in 1980. As of 2003 the Rosewood had 12 hotels worldwide‚ with a total capacity of 1‚513 rooms‚ with a nightly rate varying between $120 -$9‚000. Rosewood competed with luxury corporate branded hotels such as Ritz-Carlton and Four Seasons but unlike them‚ Rosewood operated unique

    Premium Brand Brand management Trademark

    • 818 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    economies and markets is challenge for all market participants. In order to fulfill needs of their customers companies are putting efforts in implementation of customer relationship management concept. Different studies have shown that not all customers are desirable from profitable point of view. Therefore‚ many concepts have been developed for classifying desirable customers‚ among which is Customer Lifetime Value (CLV). Problem of applying CLV occurs in turbulent economic environments which suffer from

    Premium Marketing

    • 2917 Words
    • 14 Pages
    Powerful Essays
  • Satisfactory Essays

    ROSEWOOD HOTELS CLTV

    • 307 Words
    • 7 Pages

    ROSEWOOD HOTELS: CUSTOMER LIFETIME VALUE (CLTV) ANALYSIS The calculation below confirms that when following the corporate branding/strategy could be beneficial for Rosewood hotels. ROSEWOOD HOTELS & RESORTS: CUSTOMER LIFETIME VALUE (CLTV) ANALYSIS Without Rosewood Branding Total number of unique Guests With Rosewood Corporate Branding 115‚000.00 115‚000.00 $750 $750 2 2 32% 32% 1.2 1.3 Average Marketing expense per guest (system-wide) $130 $138.70 Average new guest acquisition (system

    Premium Marketing Generally Accepted Accounting Principles Income statement

    • 307 Words
    • 7 Pages
    Satisfactory Essays
  • Better Essays

    Study – Rosewood Hotels Abstract This paper will discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. It will look at the history of Rosewood hotels‚ how they got to where they are‚ their customer base‚ and where they want to go. It will look at the concept of customer lifetime value as it relates to the Rosewood Hotel customer‚ then make a recommendation for or against tying its corporate Rosewood brand to all of its present and future hotels. Background

    Premium Brand Branding Advertising

    • 1089 Words
    • 5 Pages
    Better Essays
Page 1 2 3 4 5 6 7 8 9 50