Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion
Premium Las Vegas Strip MGM Mirage
Sandals Resort Sandals resort is classified as a service. Is not something tangible an individual can buy to bring home to keep or eat‚ such as a T.V or a steak and potato. The product life cycle state would be the maturity state as it has been in existence for some time. It has made it’s name and is well known by many potential buyers. I would anticipate this type of product‚ however‚ could balance between the growth and maturity stages depending on promotions and remarketing strategies. Sandals
Premium Price Hotel Marketing
The Hotel Industry Overview The hospitality industry covers a diverse range of establishments providing hospitality services in the form of accommodation‚ meals and drinks. A large proportion of people working in the hospitality industry are employed part-time and this is an increasing trend. It is estimated that by the year 2007 about 55% of the people employed in the hospitality industry could be working full-time and 55% part-time. This reflects the realities of the industry‚ where there is
Premium Hotel Hotel chains
The name of A Famosa Resort is adapted after fortifications of Portugese on Malacca during the 16th century. A Famosa is located near Simpang Ampat‚ a short distance away from Malacca. Jason Lioh. "Smiles for children with illnesses". Thestar.com.my. Retrieved 2011-08-10. After completing its resort in 1992‚ it started the construction of grass planting for golf‚ villas‚ theme park and many other attractions. The ‘paradise’ was then completed in 1996. The popular places preferred by customer are
Premium Visitor Malacca
Exhibit 1 Selected Pinkerton’s Financial Data (in $millions) 1983 1984 1985 1986 1987 (E) Income From Services Cost of Services provided Gross Profit Operating Expenses Operating Profit Cash Accounts receivable‚ net Other current assets Total Current Assets Net property‚ plant‚ and equipment Total Assets Accounts payable Accrued expenses ad other current Liabilities Total Current Liabilities Exhibit 2 $ 296 265 32 16 16 4 49 53 11 64 0 29 $ 308 275 32 17 15 3 51 54 11 65 1 29
Premium Generally Accepted Accounting Principles Balance sheet Asset
accommodation. • For example a resort may include a casino‚ a golf course‚ a range of food and beverage facilities and even retail outlets. • However some accommodation providers exist in relative isolation‚ e.g. budget hotels‚ self catering cottages and campsites. • An important trend in accommodation provision is the separation of accommodation from other products‚ e.g. the popularity of budget hotels. The Department of Tourism of the Philippines defines hotels as a building edifice or premises
Premium Hotel
Marriott Corporation: Questions for HBS case “Marriott Corporation: The cost of capital” 1) Are the four components of Marriott’s financial strategy consistent with its growth objective? In my opinion‚ the four components of Marriott’s financial strategy are consistent with its growth objective. As we find in the case‚ the four components of Marriott’s financial strategy: Manage rather than own hotel assets‚ Invest in projects that increase shareholder value‚ Optimize the use of debt
Premium Marketing Hotel Hotels
Mandalay Resort Group is one of the leading hotel-casino companies in the United States‚ and is the largest such company in the Las Vegas market in terms of square footage of casino space and number of hotel rooms. Known as Circus Circus Enterprises‚ Inc. until June 1999‚ Mandalay Resort operates ten hotel-casinos in Nevada‚ including four elaborate properties on the Las Vegas Strip: Mandalay Bay‚ Luxor‚ Excalibur‚ and Circus Circus. It is also a partner with Mirage Resorts‚ Incorporated in a joint
Premium Las Vegas Strip MGM Mirage Hotel
CASE 1 : WYNN RESORTS Question 1 : What are Wynn Resorts’ distinctive resources and competencies ? Wynn Resorts Limited is a company which operates in casino and gambling industry in the US and Macau. It was created by Steven Wynn and made intitial public offering on NASDAQ on Octorber 25‚ 2002. The company own Wynn Las Vegas Resorts & Country Club‚ Encore at Wynn Las Vegas in the US and in Macau‚ the company have Wynn Macau Resorts and Encore at Wynn Macau. It is undeniable that one of
Premium Hotel Las Vegas Strip Casino
Resort management analysis: seniors market Accepting the proposition that demography represents our destiny to a large degree‚ the example in Table 1.1 focuses on one factor that is expected to influence resort futures and is susceptible to management influence‚ namely the growing significance of our seniors market. The electronic newsletter Travel Impact Newswire reports on ‘The Impact of Demographic Change’ in one of its issues. One story relates to a Mastercard Insights Report on Japan’s
Premium Future Resort