"Rosewood hotels what are the pros and cons of moving from individual brands to a corporate brand" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 37 of 50 - About 500 Essays
  • Powerful Essays

    Brand Management Yum

    • 10183 Words
    • 41 Pages

    9-606-041 REV: JANUARY 9‚ 2006 FRANCES X. FREI AMY C. EDMONDSON Yum! Brands‚ Inc.: A Corporate Do-Over This culture that we have is our secret weapon. It’s why I think we can recruit the best people in the industry‚ it’s why our turnover is going down‚ it’s why we’re making progress in every aspect of our business. … Every day we go to work‚ trying to build a great‚ powerful culture and build the business around the basic building blocks that we know will drive the business. — David C. Novak

    Premium Pizza Hut KFC

    • 10183 Words
    • 41 Pages
    Powerful Essays
  • Good Essays

    Brand Audit of Waiwai

    • 2294 Words
    • 10 Pages

    Introduction of Wai Wai Chaudhary Group (CG) is the largest private corporate house in Nepal having diversified interests across various sectors. It was established in 1935‚ by Mr. Bhuramull Chaudhary as a shop in the New Road (Currently)‚ CG at present is a conglomerate of over 40 businesses‚ with investment outlay of over $250million. CG started to produce Wai Wai in collaboration with Asian Thai Food in 1977 A.D. This company now produces varieties of noodles like: Wai Wai Chicken‚ Wai Wai Vegetarian

    Premium Brand management Brand Advertising

    • 2294 Words
    • 10 Pages
    Good Essays
  • Satisfactory Essays

    Mtn Brand Background

    • 584 Words
    • 3 Pages

    MTN Group is a South Africa-based multinational mobile telecommunications company‚ operating in many African and Middle Eastern countries. Its head office is in Johannesburg.[ The MTN brand has been rated as the country’s most valuable brand‚ according to a league table of both African and South African brands compiled by Brandirectory. It is valued at an astounding US$4.7 billion‚ almost double that of its nearest rivals on the continent‚ Vodacom‚ Orascom Telecom (Egypt)‚ FNB and Standard Bank.

    Premium Mobile phone Mobile network operator Africa

    • 584 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Study on Brand Image

    • 11137 Words
    • 45 Pages

    decisions. Brand preferred by the customers are largely based on certain factors which are important to them. These factors may change everyday depends upon the changes happening in the world around him. One factor which is important for one consumer need not be important for others The study is undertaken for Amana Toyota‚ a Toyota dealer in Calicut‚ in order to find out the Brand Preference of sedan cars and their service. It is to aim that to understand‚ the most preferred brand of sedan cars

    Premium Brand Toyota Branding

    • 11137 Words
    • 45 Pages
    Good Essays
  • Best Essays

    Blackberry Brand Audit

    • 3887 Words
    • 16 Pages

    Page |1 BRAND AUDIT SUBMITTED BY: ADITI NAGPAL 100113 Page |2  Introduction……….  History………  Brand Inventory………  Brand Exploratory………  Gap Analysis………  Recommendations………  Conclusion………  Bibliography………  Page |3 INTRODUCTION... Shakespeare said – „What‟s in a name?‟ Everything..!! BlackBerry – an exotic looking fruit with wine like taste. How did that fruit become associated with terms like business‚ emails‚ internet on go? How did BlackBerry – which has become a sort

    Premium

    • 3887 Words
    • 16 Pages
    Best Essays
  • Better Essays

    English 102 Dr. Ramirez November 12‚ 2010 From Small Business to large Brand firm: New Jersey Wineries New Jersey wineries are well-medaled. Twenty three New Jersey wineries won nearly 250 medals and awards in competitions and taste testing’s against other domestic and international wines in 2010 alone. Pick a category‚ red‚ white or a dessert‚ and a wine from New Jersey beat a corporate winery with a largely known brand. Their products have proved to be better but can’t seem to

    Premium Wine Business

    • 3114 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    The Impact of Brand Extension

    • 10608 Words
    • 43 Pages

    this journal is available at www.emeraldinsight.com/0309-0566.htm The impact of brand extensions on brand personality: experimental evidence Adamantios Diamantopoulos University of Vienna‚ Vienna‚ Austria‚ and Brand extensions 129 Received April 2004 Gareth Smith and Ian Grime Loughborough University‚ Loughborough‚ UK Abstract Purpose – To investigate empirically the impact of brand extensions on brand personality‚ using Aaker’s scale to measure the latter. Design/methodology/approach

    Premium Brand Brand equity Brand management

    • 10608 Words
    • 43 Pages
    Powerful Essays
  • Better Essays

    BRAND COMPARISON PAPER

    • 1347 Words
    • 5 Pages

    Brand Comparison Paper Edwin Loeffler‚ Jessica Canaday‚ Mackenzie Damm‚ Cindy Berrios BRM/353 September 8‚ 2014 Bridget Peaco Brand Comparison Paper Introduction Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing‚ quality‚ packaging‚ logos‚ brand equity and features. In the following paper we will discuss

    Premium Coca-Cola Pepsi

    • 1347 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Brand Positioning of Ucb

    • 13287 Words
    • 54 Pages

    A REPORT ON BRAND POSITIONING FOR [pic] BY ANURAG BINDAL ENROLLMENT NO: 07BS0711 ICFAI BUSINESS SCHOOL‚ KOLKATA BENETTON INDIA PRIVATE LTD. (GURGAON) SUMMER INTERNSHIP PROGRAM FINAL REPORT Duration: 23-02-2008 to 25-05-2008 Scope: A report submitted by in partial fulfillment of the requirements of MBA Program from ICFAI Business School. Project: Brand Positioning Company: United colors of Benetton Submitted by: Anurag Bindal

    Premium Retailing Brand Brand management

    • 13287 Words
    • 54 Pages
    Powerful Essays
  • Powerful Essays

    Toyota Brand Equity

    • 2786 Words
    • 12 Pages

    London School of Commerce Toyota 2013 Brand Equity and its measures Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo‚ symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches

    Premium Brand Toyota Brand management

    • 2786 Words
    • 12 Pages
    Powerful Essays
Page 1 34 35 36 37 38 39 40 41 50