PROJECT REPORT ON “EFFECT OF BRANDING ON CONSUMER BUYING BEHAVIOR - A STUDY IN RELATION TO FASHION INDUSTRY” Submitted in partial fulfilment of the requirement for the award of the degree of “BACHELOR OF BUSINESS ADMINISTRATION” 2008-11 Submitted To: Submitted By: Mrs. Astha Sharma and Sudhanshu Leekha Dr. Richa Gupta BBA (Gen.) 6th Sem. Faculty Guide 0501341708 IDEAL INSTITUTE OF MANAGEMENT AND TECHNOLOGY (Affiliated to Guru Gobind Singh Indraprastha University
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Importance of Family Values There are many instances in my life that have shaped my values‚ intellect‚ and academic or career goals. My parents raised me to become a hard worker‚ independent‚ and caring young adult. They taught me how to be all these qualities by a combination of experiencing and witnessing them first hand. I quickly learned at a very young age the value of hard work. Both of my parents had worked hard to achieve their dreams of a nice home‚ cars‚ and financial stability.
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olden days‚ today branding is a science of its own. Half a dozen branding agencies‚ most of them based in London and the USA‚ are fighting not just on behalf of toothpaste or cars but‚ with dogged determination‚ in the aviation industry over budgets worth millions. "The airlines are much more conscious today that branding can be a question of survival‚" says David Davis of the Future Brand agency. It is not just a matter of appearing attractive to one’s own staff and one’s customers. With all the consolidation
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5.4 Values and the Crossroads of Life—Work File After reading the course resources‚ answer questions 1-10. (10 points each) Please take time to answer each question completely. 1. Think of a person who has positively influenced your life or for whom you have great admiration. Write down the characteristics that person has/had that you would like to develop. The person that I have great admiration for is my mother. She has such a great quality of love‚ forgiveness‚ sincerity‚ helping others
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The beliefs and views of modern society are hypocritical and unjust. By the time an individual matures from a young child to an adult‚ they have been taught an uncountable number of life lessons. One of the outstanding lessons that each and every person has learned is that killing another human being is wrong. This is perhaps the first recognizable lesson on the value of human life. Most children know that killing is against the law and learn religiously that it goes against all religious morals
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Enron‚ Ethics And Today’s Corporate Values Enron’s heyday has long ended. But its lessons will long endure. The global business community is now watching a painful new chapter is this saga — one where its former high-riding chief executive officer‚ Jeff Skilling‚ is getting a decade shaved off of his prison term that should now end in 2017. Enron: The Smartest Guys in the Room (Photo credit: Wikipedia) The company’s failure in 2001 represents the biggest business bankruptcy ever while also spotlighting
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Branding Ethiopia: Opportunities and Challenges Research Proposal Presented to Graduate School of Business Leadership University of South Africa /UNISA/ In partial fulfillment of the Requirements for the MASTERS DEGREE IN BUSINESS LEADERSHIP By GETU KEBEDE KIDANE (43089488) Study Leader JH VISSER July 2010 Addis Ababa‚ Ethiopia TABLE OF CONTENTS 1. INTRODUCTION AND BACKGROUND OF THE STUDY 1 1.1. Introduction 1.2. The Ethiopian Contextual Background
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consideration of the value of human life. A criticism is that if we allow some level of risk to persist in return for economic benefits‚ this is putting a value on human life (or at least health) and that this is inappropriate because a human life is invaluable¨Cits value is infinite. The criticism is indeed valid; these processes sometimes do implicitly put a finite‚ if un-stated‚ value on human life. A bit of reflection‚ however‚ reveals that in fact we put a finite value on human life in many aspects
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by him being arrested. However‚ they are both generally blamed for a particular evil. Rorschach is blamed for a string of murders while Jack Torrance is to blame for his sons ’ exposure to a childhood full of verbal and physical abuse. At the same time these two characters fit in to what we understand as the modern day. A hero is a character who is admired for courage or noble qualities
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with an estimated value of US$414 billion as of January 2013.As of September 29‚ 2012; the company had 72‚800 permanent full-time employees and 3‚300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion. [ (Fisher‚ 2008) ] Apple has always projected a human touch from the charisma of Steve Jobs to the notion that its products are sold for a love of technology. Brands are more important than products. Products have limited life cycles‚ but brands‚
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