MKT 423 Brand Management Sec 01 Term Paper On “Branding of Actimel in Bangladesh” Prepared By Mohammad Asif Chowdhury Maisha Zaman Masnun Ridwan Khan Mohsin Uddin Taksin Faraiba Farnan Tabinda Tanushree EXECUTIVE SUMMARY This report is based on the international brand‚ Actimel‚ one of the most prominent brands of Danone‚ originally a French company. Danone has many other outstanding brands worldwide which include Aqua‚ Volvic‚ Evian‚ and Badoit‚ Yili‚ Aqua‚ Sehat‚ Robust‚ Bonafont
Premium Brand Brand management Branding
Employer branding essentials A Badenoch & Clark guide Page 1 of 3 Our employer brand is what identifies us in the marketplace; it’s what makes us distinctive. It gives everyone in the organisation a handle on what we are‚ and everyone interested in joining us a clear picture of what to expect. It infuses our recruitment process and the way we engage with our colleagues throughout the organisation. We value it highly and work hard to live it. Steve Gilliver‚ EMEA HR Director‚ Dell Employer
Premium Employment
Discipline is the key to success - this saying holds true for all times and for all people of all age groups. But for students it holds a great value. In contemporary times there are so many temptations that can lure a student away from his basic objective in life. The glittering world of advertisement‚ the glamorous world of modeling and cinema unfold a new era in front of young people and they are wooed by the glamour. Those of us who are not wise enough to think rationally will be swept off our
Premium Discipline
Social‚ economic‚ and political were three major values in Medieval Europe lives. The social aspect of life in Europe in Europe in the middle ages was based around the Catholic Church. The people of who followed Church‚ you had to follow it‚ were very religious on most of their lives. Document 3 stresses how important Catholic Church was‚ for example‚ “It touched everyone’s life… everyone in Europe was a Christian…From the moment of its baptism”. Everyone was attached to the Roman Catholic Church
Premium Christianity Catholic Church Middle Ages
THE 8 P’S OF LUXURY BRANDING – PILLARS OF A LUXURY BRAND Performance: Refers to the delivery of superior experience of a luxury brand at two levels – product level & experiential level. At a product level‚ it must satisfy the functional and utilitarian characteristic as well as deliver on its practical physical attributes – a recipe of quality or design excellence ingredients like creativity‚ exclusivity‚ craftsmanship‚ precision‚ materials‚ high quality & innovation. The luxury brand must perform
Premium Brand Branding LVMH
ABOUT HILTON HOTELS Hilton worldwide is a major player in the hospitality industry worldwide‚ crossing the hotel area from lush full-benefit lodgings and resorts to suites and mid valued inns. Its brands consideration contained its more than 3‚300 lodgings in 77 nations and incorporate Waldorf Astoria inns and resorts‚ Conrad lodgings and resorts‚ Hilton twofold tree‚ Embassy suite lodgings‚ Hilton enclosure Inn‚ Hampton Inn and suites‚ Homewood suites by Hilton and Hilton Grand excursions. This
Premium Hotel Hilton Worldwide
brands continue proliferate. A good analysis and understanding of brand value and market segmentation is more essential than ever. Based on the theory of brand‚ product‚ market segmentation and target‚ a new product will be developed in the market to improve company’s performance and make profit. The information generated from this report is used for strategic planning‚ resource allocation and tactical marketing. 2.0 Branding What is a brand? It has been asserted (Kennedy‚ 2012) that‚ a brand
Premium Brand Marketing Branding
387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different actors‚ including governments‚ consumers‚ non-governmental organizations (NGOs) and institutional investors (diagram 1). Multinational corporations (MNCs) have operations spread across the globe‚ relying
Premium Corporate social responsibility
My Five Personal Values Values are defined as something that are precious‚ priceless‚ meaningful and valued by an individual‚ a group of people or an organization. No matter we are aware of them or not‚ everyone has his or her fundamental set of values which consist of many different kinds of values. Everyone is not born with values but these values are built up by those closest to us‚ by trials‚ events‚ and institutions. Each individual’s value system is different from one another because individual’s
Premium Morality Integrity Innovation
Value of Life What is the value of life? There are so many different perspectives and opinion about this broad topic that we will never be able to come up with one definition. The value of human life may always be a obscure curiosity.During the early era‚ life was not valued‚ humans treated other humans as slaves‚ they treated them like nobody. The life we obtained was already chosen for us‚ before birth no individual gets to decide who‚ what and where their life is going to emerge. life is very
Premium Meaning of life Life Religion